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• W2912658340 endingPage "101748" @default.
• W2912658340 startingPage "101748" @default.
• W2912658340 abstract "Consumers use online reviews to help make informed purchase decisions. This paper extends existing research by examining how content of online reviews influences perceptions of helpfulness by demonstrating how different emotions can influence helpfulness of both product and service online reviews beyond a valence-based approach using cognitive appraisal theory and attribution theory. This research contributes to existing knowledge regarding the theory of information processing, attribution theory, and cognitive appraisal theory of emotions. Using findings from this study, practitioners can make review websites more user-friendly which will help readers avoid information overload and make more informed purchase decisions." @default.
• W2912658340 created "2019-02-21" @default.
• W2912658340 creator A5033472055 @default.
• W2912658340 creator A5048622877 @default.
• W2912658340 creator A5081524121 @default.
• W2912658340 date "2020-03-01" @default.
• W2912658340 modified "2023-10-04" @default.
• W2912658340 title "Perceived helpfulness of eWOM: Emotions, fairness and rationality" @default.
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