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- W2912668521 abstract "Abstract The association between purchase intention ratings and actual purchase behavior of two spoonable dairy (snack) products was examined. Particular attention was in two phases of the buying process: 1) expectation based on brand and package picture that is simulating in-store experience (before trying the product), and 2) perception based on branded tasting that is simulating in-home experience (after tasting the product), and how these ratings predict purchase behavior. Another attention was in examining which factors on individual level and product type level explain whether the intention leads to actual purchase behavior or not. Two groups of consumers evaluated either three natural yogurts (n = 105) or three flavored protein quarks (n = 107). The study consisted of three surveys and one evaluation session. In the first survey, the respondents rated the samples based on brand and package picture of the product for expected of purchase intention. In the tasting session, the respondents rated the purchase intention after tasting with the brand and package information. In the last two surveys, respondents reported which products they had bought during the last two weeks. These surveys were sent biweekly after the tasting session. Purchase intention based on both expectation and perception are significant factors in predicting purchase behavior in both product types. Factors differentiating buying and non-buying intenders of spoonable dairy snacks are mostly product type dependent. Being a user of the brand increases the proportion of intentions leading to actual buying in a staple product (natural yogurt). Heavy usage of the product increases the probability of consumers’ intentions to lead to actual buying in a personal use type of product (flavored protein quark)." @default.
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- W2912668521 date "2019-07-01" @default.
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- W2912668521 title "From intention to action: Predicting purchase behavior with consumers’ product expectations and perceptions, and their individual properties" @default.
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- W2912668521 doi "https://doi.org/10.1016/j.foodqual.2019.02.002" @default.
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