Matches in SemOpenAlex for { <https://semopenalex.org/work/W2912683005> ?p ?o ?g. }
Showing items 1 to 96 of
96
with 100 items per page.
- W2912683005 endingPage "271" @default.
- W2912683005 startingPage "248" @default.
- W2912683005 abstract "The challenging times and competition pose a serious threat to the survival of enterprises. The main objective of this chapter is to discuss the marketing strategies that help enterprises to continue their financial health in challenging times such as during the period of recessions or in rapidly changing competitive markets. A framework of strategies, which may enable enterprises to sustain and thrive their profitability in challenging and competitive markets, is proposed based upon the strategies on which the literature has reached a broad consensus. The proposed marketing strategies for challenging and competitive markets include creating customer value, differentiation and innovation, finding alternative ways to price cut, emphasizing brand value, maintaining marketing and advertising, focusing on targeted marketing communication, reviewing and measuring marketing budget effectiveness, understanding marketplace, developing strategies based upon customer insight, becoming customer-centered, focusing on customer retention and loyalty, and re-evaluating and prioritizing customer segments." @default.
- W2912683005 created "2019-02-21" @default.
- W2912683005 creator A5013698971 @default.
- W2912683005 date "2019-01-01" @default.
- W2912683005 modified "2023-09-26" @default.
- W2912683005 title "Marketing Strategies in Competitive Markets and Challenging Times" @default.
- W2912683005 cites W1965601354 @default.
- W2912683005 cites W1967968613 @default.
- W2912683005 cites W1968495212 @default.
- W2912683005 cites W1972183934 @default.
- W2912683005 cites W1995956935 @default.
- W2912683005 cites W1996051906 @default.
- W2912683005 cites W1997176931 @default.
- W2912683005 cites W2010812063 @default.
- W2912683005 cites W2033928061 @default.
- W2912683005 cites W2042899233 @default.
- W2912683005 cites W2047715858 @default.
- W2912683005 cites W2061771194 @default.
- W2912683005 cites W2065175954 @default.
- W2912683005 cites W2075913708 @default.
- W2912683005 cites W2078789144 @default.
- W2912683005 cites W2078894628 @default.
- W2912683005 cites W2080862609 @default.
- W2912683005 cites W2095417283 @default.
- W2912683005 cites W2118478281 @default.
- W2912683005 cites W2119397126 @default.
- W2912683005 cites W2121529595 @default.
- W2912683005 cites W2171624827 @default.
- W2912683005 cites W2176801670 @default.
- W2912683005 cites W4241900024 @default.
- W2912683005 cites W4252414286 @default.
- W2912683005 doi "https://doi.org/10.4018/978-1-5225-7116-2.ch015" @default.
- W2912683005 hasPublicationYear "2019" @default.
- W2912683005 type Work @default.
- W2912683005 sameAs 2912683005 @default.
- W2912683005 citedByCount "1" @default.
- W2912683005 countsByYear W29126830052022 @default.
- W2912683005 crossrefType "book-chapter" @default.
- W2912683005 hasAuthorship W2912683005A5013698971 @default.
- W2912683005 hasConcept C10138342 @default.
- W2912683005 hasConcept C129361004 @default.
- W2912683005 hasConcept C130721881 @default.
- W2912683005 hasConcept C140781008 @default.
- W2912683005 hasConcept C144133560 @default.
- W2912683005 hasConcept C146897074 @default.
- W2912683005 hasConcept C162324750 @default.
- W2912683005 hasConcept C162853370 @default.
- W2912683005 hasConcept C165556158 @default.
- W2912683005 hasConcept C18903297 @default.
- W2912683005 hasConcept C192975520 @default.
- W2912683005 hasConcept C195742910 @default.
- W2912683005 hasConcept C2780378061 @default.
- W2912683005 hasConcept C39453970 @default.
- W2912683005 hasConcept C54649085 @default.
- W2912683005 hasConcept C58546491 @default.
- W2912683005 hasConcept C86803240 @default.
- W2912683005 hasConcept C91306197 @default.
- W2912683005 hasConcept C93032411 @default.
- W2912683005 hasConceptScore W2912683005C10138342 @default.
- W2912683005 hasConceptScore W2912683005C129361004 @default.
- W2912683005 hasConceptScore W2912683005C130721881 @default.
- W2912683005 hasConceptScore W2912683005C140781008 @default.
- W2912683005 hasConceptScore W2912683005C144133560 @default.
- W2912683005 hasConceptScore W2912683005C146897074 @default.
- W2912683005 hasConceptScore W2912683005C162324750 @default.
- W2912683005 hasConceptScore W2912683005C162853370 @default.
- W2912683005 hasConceptScore W2912683005C165556158 @default.
- W2912683005 hasConceptScore W2912683005C18903297 @default.
- W2912683005 hasConceptScore W2912683005C192975520 @default.
- W2912683005 hasConceptScore W2912683005C195742910 @default.
- W2912683005 hasConceptScore W2912683005C2780378061 @default.
- W2912683005 hasConceptScore W2912683005C39453970 @default.
- W2912683005 hasConceptScore W2912683005C54649085 @default.
- W2912683005 hasConceptScore W2912683005C58546491 @default.
- W2912683005 hasConceptScore W2912683005C86803240 @default.
- W2912683005 hasConceptScore W2912683005C91306197 @default.
- W2912683005 hasConceptScore W2912683005C93032411 @default.
- W2912683005 hasLocation W29126830051 @default.
- W2912683005 hasOpenAccess W2912683005 @default.
- W2912683005 hasPrimaryLocation W29126830051 @default.
- W2912683005 hasRelatedWork W1606949449 @default.
- W2912683005 hasRelatedWork W2080742560 @default.
- W2912683005 hasRelatedWork W2118896902 @default.
- W2912683005 hasRelatedWork W2182013933 @default.
- W2912683005 hasRelatedWork W2348370275 @default.
- W2912683005 hasRelatedWork W2625421530 @default.
- W2912683005 hasRelatedWork W4297583889 @default.
- W2912683005 hasRelatedWork W612577390 @default.
- W2912683005 hasRelatedWork W2187858241 @default.
- W2912683005 hasRelatedWork W2187932285 @default.
- W2912683005 isParatext "false" @default.
- W2912683005 isRetracted "false" @default.
- W2912683005 magId "2912683005" @default.
- W2912683005 workType "book-chapter" @default.