Matches in SemOpenAlex for { <https://semopenalex.org/work/W2912741977> ?p ?o ?g. }
- W2912741977 endingPage "141" @default.
- W2912741977 startingPage "126" @default.
- W2912741977 abstract "The increasing intra-national diversity of many modern markets poses challenges to identity segmentation. As consumers require greater recognition of their diverse identities from brands, marketing science and practice are in search of theories and models that recognize and capture identity dynamics as impacted by cultural influences both from beyond and within national market borders. This paper extends consumer acculturation theory into multicultural market realities and offers a Consumer Multicultural Identity Affiliation (CMIA) Framework2 that distinguishes and integrates three key types of intra- and trans-national cultural influences informing identity dynamics. By examining consumer cultural identities within the CMIA framework in a mixed-method, two-country study, we show that gaining such an integrative view on cultural identity affiliations uncovers greater diversity and complexity (mono-, bi-, or multi-cultural) of consumer segments. We conclude with discussing future directions for CMIA applications to support marketing managers, scholars and educators dealing with culturally heterogeneous markets." @default.
- W2912741977 created "2019-02-21" @default.
- W2912741977 creator A5018873206 @default.
- W2912741977 creator A5069933823 @default.
- W2912741977 creator A5081144812 @default.
- W2912741977 creator A5083070795 @default.
- W2912741977 date "2019-05-01" @default.
- W2912741977 modified "2023-09-24" @default.
- W2912741977 title "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets" @default.
- W2912741977 cites W1257676613 @default.
- W2912741977 cites W1519959271 @default.
- W2912741977 cites W1531752103 @default.
- W2912741977 cites W1587707959 @default.
- W2912741977 cites W1973317038 @default.
- W2912741977 cites W1974875995 @default.
- W2912741977 cites W1976060879 @default.
- W2912741977 cites W1977543246 @default.
- W2912741977 cites W1987068952 @default.
- W2912741977 cites W1987402502 @default.
- W2912741977 cites W1993724081 @default.
- W2912741977 cites W1996375320 @default.
- W2912741977 cites W1998926033 @default.
- W2912741977 cites W2000217629 @default.
- W2912741977 cites W2003872265 @default.
- W2912741977 cites W2003899972 @default.
- W2912741977 cites W2005364767 @default.
- W2912741977 cites W2013689949 @default.
- W2912741977 cites W2016220981 @default.
- W2912741977 cites W2016473838 @default.
- W2912741977 cites W2029186003 @default.
- W2912741977 cites W2031184167 @default.
- W2912741977 cites W2032133322 @default.
- W2912741977 cites W2034523592 @default.
- W2912741977 cites W2040780635 @default.
- W2912741977 cites W2046839509 @default.
- W2912741977 cites W2048594004 @default.
- W2912741977 cites W2057653344 @default.
- W2912741977 cites W2061863121 @default.
- W2912741977 cites W2065721804 @default.
- W2912741977 cites W2070012464 @default.
- W2912741977 cites W2072086659 @default.
- W2912741977 cites W2073321884 @default.
- W2912741977 cites W2078387345 @default.
- W2912741977 cites W2086414778 @default.
- W2912741977 cites W2089871805 @default.
- W2912741977 cites W2093382931 @default.
- W2912741977 cites W2093765148 @default.
- W2912741977 cites W2095920171 @default.
- W2912741977 cites W2097736186 @default.
- W2912741977 cites W2098418305 @default.
- W2912741977 cites W2100852266 @default.
- W2912741977 cites W2109432929 @default.
- W2912741977 cites W2110179428 @default.
- W2912741977 cites W2118964646 @default.
- W2912741977 cites W2119721601 @default.
- W2912741977 cites W2120106259 @default.
- W2912741977 cites W2123944152 @default.
- W2912741977 cites W2146984121 @default.
- W2912741977 cites W2147107091 @default.
- W2912741977 cites W2163470328 @default.
- W2912741977 cites W2167027934 @default.
- W2912741977 cites W2171464071 @default.
- W2912741977 cites W2172066848 @default.
- W2912741977 cites W2172278760 @default.
- W2912741977 cites W2179027713 @default.
- W2912741977 cites W2208332576 @default.
- W2912741977 cites W2216092109 @default.
- W2912741977 cites W2294127084 @default.
- W2912741977 cites W2318694986 @default.
- W2912741977 cites W2334280375 @default.
- W2912741977 cites W2411048964 @default.
- W2912741977 cites W2429969577 @default.
- W2912741977 cites W2506831014 @default.
- W2912741977 cites W2749754134 @default.
- W2912741977 cites W2754541673 @default.
- W2912741977 cites W2763413872 @default.
- W2912741977 cites W2808212992 @default.
- W2912741977 cites W4213182993 @default.
- W2912741977 cites W4231213790 @default.
- W2912741977 cites W4235192873 @default.
- W2912741977 cites W4235678817 @default.
- W2912741977 cites W4243667233 @default.
- W2912741977 cites W4243997995 @default.
- W2912741977 cites W4250594053 @default.
- W2912741977 cites W4255192314 @default.
- W2912741977 doi "https://doi.org/10.1016/j.jbusres.2018.11.056" @default.
- W2912741977 hasPublicationYear "2019" @default.
- W2912741977 type Work @default.
- W2912741977 sameAs 2912741977 @default.
- W2912741977 citedByCount "22" @default.
- W2912741977 countsByYear W29127419772019 @default.
- W2912741977 countsByYear W29127419772020 @default.
- W2912741977 countsByYear W29127419772021 @default.
- W2912741977 countsByYear W29127419772022 @default.
- W2912741977 countsByYear W29127419772023 @default.
- W2912741977 crossrefType "journal-article" @default.
- W2912741977 hasAuthorship W2912741977A5018873206 @default.
- W2912741977 hasAuthorship W2912741977A5069933823 @default.