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- W2912801295 abstract "At a year-end sale held in the Tenmonkan district, the city center commercial district of Kagoshima City, Japan, we carried out a social experiment that attempted to measure the effect of information provision on visitors by using a smartphone application developed by FQBIC that was able to simultaneously record users’ positions and their interactions with information contents provided by the town such as flyers and the like. This study, as a first step, analyzes the logs obtained through this social experiment, which record the interactions between visitors and information provided by the town, and investigates what kinds of information contents and forms would most effectively induce visitors’ Kaiyu within the city center district." @default.
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- W2912801295 date "2018-01-01" @default.
- W2912801295 modified "2023-09-26" @default.
- W2912801295 title "Exploring Information Processing Behaviors of Consumers in the Middle of Their Kaiyu with Smartphone" @default.
- W2912801295 cites W2537818117 @default.
- W2912801295 doi "https://doi.org/10.1007/978-981-13-1739-2_20" @default.
- W2912801295 hasPublicationYear "2018" @default.
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