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- W2912846881 abstract "Little attention has been paid to the role of government communication in supporting entrepreneurship in a nation. This study aimed to explain the government communication process for increasing public awareness of entrepreneurship. It is a case study of the German government’s communication process for Germany Entrepreneurship Week 2012. The findings revealed several positive aspects of the process but also some problems, such as the need for additional clear and measurable objectives and comprehensiveevaluations regarding not only the inputs and outputs but also the effectiveness of the campaign. Specifically, this paper proposes a general model of the government communication process" @default.
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- W2912846881 date "2018-08-15" @default.
- W2912846881 modified "2023-10-03" @default.
- W2912846881 title "Government Communication to Stimulate Entrepreneurship in Germany: A Case Study of Germany Entrepreneurship Week" @default.
- W2912846881 doi "https://doi.org/10.7454/igcc.v2i0.165" @default.
- W2912846881 hasPublicationYear "2018" @default.
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