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• W2912973903 abstract "The relationship between loyalty, purchasing of virtual goods, and use behavior of mobile instant messaging (MIM) was examined. Two forms of loyalty, attitudinal and behavioral loyalty, were consid..." @default.
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• W2912973903 date "2019-02-15" @default.
• W2912973903 modified "2023-10-18" @default.
• W2912973903 title "Attitudinal and Behavioral Loyalty Toward Virtual Goods" @default.
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• W2912973903 doi "https://doi.org/10.1080/08874417.2019.1568844" @default.
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