Matches in SemOpenAlex for { <https://semopenalex.org/work/W2912987891> ?p ?o ?g. }
Showing items 1 to 83 of
83
with 100 items per page.
- W2912987891 abstract "The aim of this paper is to specify the links between expectations of advertising and perception of advertising according to the gender differences. The fact that individuals create their subjective cognitive image of these advertisement attributes serves as a basis for the conceptualization of this paper. The data were collected from two research samples, 99 respondents (58 women and 41 men) and 206 respondents (113 women and 93 men). The analyses, conducted in two research stages, indicated significant correlations between the selected attributes of expectations of advertising and the factors of subjective perception of advertising. The results also revealed an existence of significant differences in perception of advertising and expectations of advertising between men and women. Women paid more attention to the music and visuals of the advertisement and appreciate the humorous aspects in advertising. They also had greater expectations of advertising – they expect it to be memorable, informative, intelligent, genuine and visually stunning." @default.
- W2912987891 created "2019-02-21" @default.
- W2912987891 creator A5007754302 @default.
- W2912987891 creator A5016841926 @default.
- W2912987891 creator A5067694792 @default.
- W2912987891 creator A5089773042 @default.
- W2912987891 date "2018-04-01" @default.
- W2912987891 modified "2023-09-26" @default.
- W2912987891 title "Perception of Advertising and Expectations of Advertising in terms of Gender Differences" @default.
- W2912987891 cites W148796732 @default.
- W2912987891 cites W1492002839 @default.
- W2912987891 cites W1539492215 @default.
- W2912987891 cites W1576549398 @default.
- W2912987891 cites W1978174969 @default.
- W2912987891 cites W2017746068 @default.
- W2912987891 cites W2125220306 @default.
- W2912987891 cites W2333196491 @default.
- W2912987891 cites W2626756494 @default.
- W2912987891 cites W272982003 @default.
- W2912987891 cites W3123618371 @default.
- W2912987891 cites W3178973132 @default.
- W2912987891 cites W586548309 @default.
- W2912987891 doi "https://doi.org/10.33844/mbr.2018.60294" @default.
- W2912987891 hasPublicationYear "2018" @default.
- W2912987891 type Work @default.
- W2912987891 sameAs 2912987891 @default.
- W2912987891 citedByCount "2" @default.
- W2912987891 countsByYear W29129878912021 @default.
- W2912987891 crossrefType "journal-article" @default.
- W2912987891 hasAuthorship W2912987891A5007754302 @default.
- W2912987891 hasAuthorship W2912987891A5016841926 @default.
- W2912987891 hasAuthorship W2912987891A5067694792 @default.
- W2912987891 hasAuthorship W2912987891A5089773042 @default.
- W2912987891 hasBestOaLocation W29129878911 @default.
- W2912987891 hasConcept C112698675 @default.
- W2912987891 hasConcept C12718992 @default.
- W2912987891 hasConcept C144133560 @default.
- W2912987891 hasConcept C154945302 @default.
- W2912987891 hasConcept C15744967 @default.
- W2912987891 hasConcept C169760540 @default.
- W2912987891 hasConcept C169900460 @default.
- W2912987891 hasConcept C26760741 @default.
- W2912987891 hasConcept C41008148 @default.
- W2912987891 hasConcept C77805123 @default.
- W2912987891 hasConcept C90734943 @default.
- W2912987891 hasConceptScore W2912987891C112698675 @default.
- W2912987891 hasConceptScore W2912987891C12718992 @default.
- W2912987891 hasConceptScore W2912987891C144133560 @default.
- W2912987891 hasConceptScore W2912987891C154945302 @default.
- W2912987891 hasConceptScore W2912987891C15744967 @default.
- W2912987891 hasConceptScore W2912987891C169760540 @default.
- W2912987891 hasConceptScore W2912987891C169900460 @default.
- W2912987891 hasConceptScore W2912987891C26760741 @default.
- W2912987891 hasConceptScore W2912987891C41008148 @default.
- W2912987891 hasConceptScore W2912987891C77805123 @default.
- W2912987891 hasConceptScore W2912987891C90734943 @default.
- W2912987891 hasLocation W29129878911 @default.
- W2912987891 hasOpenAccess W2912987891 @default.
- W2912987891 hasPrimaryLocation W29129878911 @default.
- W2912987891 hasRelatedWork W1506461274 @default.
- W2912987891 hasRelatedWork W1571343560 @default.
- W2912987891 hasRelatedWork W1737208087 @default.
- W2912987891 hasRelatedWork W1988995350 @default.
- W2912987891 hasRelatedWork W2106142613 @default.
- W2912987891 hasRelatedWork W2156075972 @default.
- W2912987891 hasRelatedWork W2157186539 @default.
- W2912987891 hasRelatedWork W2160038995 @default.
- W2912987891 hasRelatedWork W229083808 @default.
- W2912987891 hasRelatedWork W2301957426 @default.
- W2912987891 hasRelatedWork W2358953352 @default.
- W2912987891 hasRelatedWork W2466093975 @default.
- W2912987891 hasRelatedWork W2599439445 @default.
- W2912987891 hasRelatedWork W2896698939 @default.
- W2912987891 hasRelatedWork W2942111564 @default.
- W2912987891 hasRelatedWork W3011651266 @default.
- W2912987891 hasRelatedWork W3021045506 @default.
- W2912987891 hasRelatedWork W3108913145 @default.
- W2912987891 hasRelatedWork W3137090138 @default.
- W2912987891 hasRelatedWork W2621043386 @default.
- W2912987891 isParatext "false" @default.
- W2912987891 isRetracted "false" @default.
- W2912987891 magId "2912987891" @default.
- W2912987891 workType "article" @default.