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• W2913033218 startingPage "15" @default.
• W2913033218 abstract "Millennials are considered more conscious socially, culturally, and environmentally than previous generations. In addition, ride-sharing has been acknowledged as a means of sustainable consumption, but little empirical research has examined how ride-sharing allows this generational cohort to experience a destination. Drawn on norm activation theory, this paper examines how millennials perceive the wider economic, social, and environmental impacts on a destination of adopting ride-sharing. In a sample of American college students who had used ride-sharing while traveling, our findings indicate that ride-sharing facilitates the activation of travelers’ personal norms and pro-sustainable behaviors. Based on the findings, theoretical and practical implications of this investigation are discussed." @default.
• W2913033218 created "2019-02-21" @default.
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• W2913033218 date "2019-02-11" @default.
• W2913033218 modified "2023-10-18" @default.
• W2913033218 title "Millennial ride-share passengers’ pro-sustainable behaviors: norm activation perspective" @default.
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• W2913033218 doi "https://doi.org/10.1080/10941665.2019.1578811" @default.
• W2913033218 hasPublicationYear "2019" @default.
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