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- W2913494087 abstract "The drastic growth in the usage of social media among the people in India, has created a new platform for promotion, which is social media advertisements. But the effectiveness of these advertisements has been interrogated by many. Lower acceptance o" @default.
- W2913494087 created "2019-02-21" @default.
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- W2913494087 date "2019-02-05" @default.
- W2913494087 modified "2023-09-25" @default.
- W2913494087 title "Consumer Perception Towards Social Media Advertisements : A Study Done in a Semi-Urban City of South India" @default.
- W2913494087 doi "https://doi.org/10.17010/ijom/2019/v49/i2/141582" @default.
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