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• W2913591166 endingPage "222" @default.
• W2913591166 startingPage "172" @default.
• W2913591166 abstract "This chapter discusses traditional and online atmospherics as a sport marketing strategy. Though with traditional retail roots, atmospherics have emerged as a strategy that may be utilized in the physical, online, and mobile sport environments. A comprehensive review of major traditional and sports atmospheric variables, online atmospheric variables including augmented and virtual reality, and applications to sport are discussed. In addition, the spectator experience cycle is introduced with atmospheric correlations. The purpose of the chapter is to explain why traditional and online atmospherics are important to the sport industry and to demonstrate how sport marketers may use physical, online, or mobile atmospherics to enhance spectator experience, increase loyalty, impact attitude, consumer choice, and impact purchase behavior. In addition, the chapter is meant to emphasize the importance of atmospherics to ultimately achieve sport promotional/marketing objectives. Finally, future research directions are recommended." @default.
• W2913591166 created "2019-02-21" @default.
• W2913591166 creator A5018639732 @default.
• W2913591166 creator A5050684900 @default.
• W2913591166 date "2019-01-01" @default.
• W2913591166 modified "2023-09-24" @default.
• W2913591166 title "Sport Atmospherics' Influence on the Event Experience" @default.
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