Matches in SemOpenAlex for { <https://semopenalex.org/work/W2913773612> ?p ?o ?g. }
Showing items 1 to 54 of
54
with 100 items per page.
- W2913773612 endingPage "129" @default.
- W2913773612 startingPage "119" @default.
- W2913773612 abstract "The paper deals with behaviour of the segment 50+ in the financial market in the Czech Republic (Moravian-Silesian Region). This segment could be said as the strong market power and it can be a crucial business potential for financial business units. The main defined objective of this paper is description of the customers' behaviour of the segment 50-60 years in the financial market in the Czech Republic (Moravian-Silesian Region) in the area of product, price, distribution and marketing communication policy. This paper is based on secondary data and data from primary marketing research. Paper determinates the basic problem areas as well as definition of financial services marketing, population aging in the Czech Republic, defining the primary research problem, hypotheses and primary research methodology. Finally the hypotheses are assessed and suitable marketing approach to selected segment at age of 50-60 years is proposed according to marketing research findings." @default.
- W2913773612 created "2019-02-21" @default.
- W2913773612 creator A5089642786 @default.
- W2913773612 date "2015-03-30" @default.
- W2913773612 modified "2023-09-27" @default.
- W2913773612 title "MARKETING PERCEPTION OF SELECTED CUSTOMERS' SEGMENT IN THE FINANCIAL SERVICES MARKET" @default.
- W2913773612 cites W3194018029 @default.
- W2913773612 cites W37929039 @default.
- W2913773612 doi "https://doi.org/10.25142/aak.2015.010" @default.
- W2913773612 hasPublicationYear "2015" @default.
- W2913773612 type Work @default.
- W2913773612 sameAs 2913773612 @default.
- W2913773612 citedByCount "1" @default.
- W2913773612 countsByYear W29137736122017 @default.
- W2913773612 crossrefType "journal-article" @default.
- W2913773612 hasAuthorship W2913773612A5089642786 @default.
- W2913773612 hasBestOaLocation W29137736121 @default.
- W2913773612 hasConcept C10138342 @default.
- W2913773612 hasConcept C125308379 @default.
- W2913773612 hasConcept C139043278 @default.
- W2913773612 hasConcept C144133560 @default.
- W2913773612 hasConcept C15744967 @default.
- W2913773612 hasConcept C162853370 @default.
- W2913773612 hasConcept C169760540 @default.
- W2913773612 hasConcept C26760741 @default.
- W2913773612 hasConceptScore W2913773612C10138342 @default.
- W2913773612 hasConceptScore W2913773612C125308379 @default.
- W2913773612 hasConceptScore W2913773612C139043278 @default.
- W2913773612 hasConceptScore W2913773612C144133560 @default.
- W2913773612 hasConceptScore W2913773612C15744967 @default.
- W2913773612 hasConceptScore W2913773612C162853370 @default.
- W2913773612 hasConceptScore W2913773612C169760540 @default.
- W2913773612 hasConceptScore W2913773612C26760741 @default.
- W2913773612 hasIssue "1" @default.
- W2913773612 hasLocation W29137736121 @default.
- W2913773612 hasOpenAccess W2913773612 @default.
- W2913773612 hasPrimaryLocation W29137736121 @default.
- W2913773612 hasRelatedWork W1976277558 @default.
- W2913773612 hasRelatedWork W1997908366 @default.
- W2913773612 hasRelatedWork W2034666520 @default.
- W2913773612 hasRelatedWork W2087621256 @default.
- W2913773612 hasRelatedWork W2092020365 @default.
- W2913773612 hasRelatedWork W2153232395 @default.
- W2913773612 hasRelatedWork W2366179766 @default.
- W2913773612 hasRelatedWork W3007924952 @default.
- W2913773612 hasRelatedWork W3090293284 @default.
- W2913773612 hasRelatedWork W4243252012 @default.
- W2913773612 hasVolume "15" @default.
- W2913773612 isParatext "false" @default.
- W2913773612 isRetracted "false" @default.
- W2913773612 magId "2913773612" @default.
- W2913773612 workType "article" @default.