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• W2914243550 abstract "This study explores the mediating role political visualization – the process of imagining future political scenarios – plays in determining how political advertising affects voting behaviour. Specifically, we theorize that when partisans are exposed to political ads that are narrative (compared to non-narrative) in nature, they will engage in more political visualization. Partisans will then experience emotional reactions to these imagined futures – specifically, enthusiasm for the in-group candidate and anger towards the out-group candidate. These emotional reactions, in turn, will make a partisan more likely to vote for the in-group candidate and less likely to vote for the out-group candidate. We test this model by employing an experimental design where American partisans were presented a political ad (in the form of an email) that is either narrative or non-narrative. Results provide support for most of our expectations and suggest that visualization may play an important role in determining the influence of a political ad." @default.
• W2914243550 created "2019-02-21" @default.
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• W2914243550 date "2019-01-26" @default.
• W2914243550 modified "2023-10-07" @default.
• W2914243550 title "React to the future: political visualization, emotional reactions and political behavior" @default.
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• W2914243550 doi "https://doi.org/10.1080/02650487.2018.1556193" @default.
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