Matches in SemOpenAlex for { <https://semopenalex.org/work/W2914312541> ?p ?o ?g. }
- W2914312541 endingPage "12" @default.
- W2914312541 startingPage "1" @default.
- W2914312541 abstract "Virtual Reality (VR) is largely associated with a positive potential in terms of both higher efficiency and higher escapism for the consumer. Whereas previous research demonstrated the importance of consumers' hedonic and utilitarian shopping orientations in traditional channels, this study examines the potential of a VR store to elicit hedonism and utilitarianism. Combining literature on VR, shopping orientation, and retailing, we develop a multiple moderated mediation model. Then, in a quasi-experimental between-subjects design, we measure levels of hedonism, utilitarianism, store satisfaction, and perceived assortment size. Participants were exposed to the same shelf in a VRbased and a physical store. We found that VR has a negative impact on satisfaction that is moderated by perceived assortment size, and that VR elicits both utilitarianism and hedonism, which mediate the impact of the channel on store satisfaction differently but equally. Overall, consumers reported high levels of all measured outcome variables after being exposed to the VR experience. In addition, behaviors in the VR-based and physical stores compare quite well." @default.
- W2914312541 created "2019-02-21" @default.
- W2914312541 creator A5044381916 @default.
- W2914312541 creator A5074647353 @default.
- W2914312541 creator A5078801100 @default.
- W2914312541 creator A5086914631 @default.
- W2914312541 date "2019-07-01" @default.
- W2914312541 modified "2023-10-18" @default.
- W2914312541 title "Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores" @default.
- W2914312541 cites W1256264541 @default.
- W2914312541 cites W1528045197 @default.
- W2914312541 cites W161881811 @default.
- W2914312541 cites W1658609314 @default.
- W2914312541 cites W1733635077 @default.
- W2914312541 cites W1749750612 @default.
- W2914312541 cites W1804885790 @default.
- W2914312541 cites W1970332800 @default.
- W2914312541 cites W1974637205 @default.
- W2914312541 cites W1975105163 @default.
- W2914312541 cites W1977742349 @default.
- W2914312541 cites W1979103550 @default.
- W2914312541 cites W1979834782 @default.
- W2914312541 cites W1980748550 @default.
- W2914312541 cites W1980887000 @default.
- W2914312541 cites W1981257212 @default.
- W2914312541 cites W1981846743 @default.
- W2914312541 cites W1981975915 @default.
- W2914312541 cites W1985887266 @default.
- W2914312541 cites W1986295637 @default.
- W2914312541 cites W1987364024 @default.
- W2914312541 cites W1993624706 @default.
- W2914312541 cites W1996635162 @default.
- W2914312541 cites W1998284588 @default.
- W2914312541 cites W2002609932 @default.
- W2914312541 cites W2003350772 @default.
- W2914312541 cites W2005932970 @default.
- W2914312541 cites W2008882004 @default.
- W2914312541 cites W2011816005 @default.
- W2914312541 cites W2019074085 @default.
- W2914312541 cites W2024858500 @default.
- W2914312541 cites W2034144472 @default.
- W2914312541 cites W2038616213 @default.
- W2914312541 cites W2043612358 @default.
- W2914312541 cites W2044131905 @default.
- W2914312541 cites W2046358208 @default.
- W2914312541 cites W2050251515 @default.
- W2914312541 cites W2050719723 @default.
- W2914312541 cites W2053470017 @default.
- W2914312541 cites W2060294136 @default.
- W2914312541 cites W2060671282 @default.
- W2914312541 cites W2063821546 @default.
- W2914312541 cites W2066478310 @default.
- W2914312541 cites W2071715749 @default.
- W2914312541 cites W2076796129 @default.
- W2914312541 cites W2077937580 @default.
- W2914312541 cites W2085091684 @default.
- W2914312541 cites W2086084081 @default.
- W2914312541 cites W2086268005 @default.
- W2914312541 cites W2086377092 @default.
- W2914312541 cites W2086659686 @default.
- W2914312541 cites W2089457241 @default.
- W2914312541 cites W2093107196 @default.
- W2914312541 cites W2098956328 @default.
- W2914312541 cites W2100749875 @default.
- W2914312541 cites W2100813809 @default.
- W2914312541 cites W2101618407 @default.
- W2914312541 cites W2101686155 @default.
- W2914312541 cites W2110401686 @default.
- W2914312541 cites W2110523444 @default.
- W2914312541 cites W2115031694 @default.
- W2914312541 cites W2127978857 @default.
- W2914312541 cites W2129436891 @default.
- W2914312541 cites W2135202459 @default.
- W2914312541 cites W2136114378 @default.
- W2914312541 cites W2136757566 @default.
- W2914312541 cites W2145839404 @default.
- W2914312541 cites W2147694558 @default.
- W2914312541 cites W2150040858 @default.
- W2914312541 cites W2160899031 @default.
- W2914312541 cites W2169082092 @default.
- W2914312541 cites W2182225130 @default.
- W2914312541 cites W2281706172 @default.
- W2914312541 cites W2311676256 @default.
- W2914312541 cites W2311998452 @default.
- W2914312541 cites W2343236817 @default.
- W2914312541 cites W2401665277 @default.
- W2914312541 cites W2500192121 @default.
- W2914312541 cites W2502140856 @default.
- W2914312541 cites W2555676764 @default.
- W2914312541 cites W2736389237 @default.
- W2914312541 cites W2756038645 @default.
- W2914312541 cites W2765753476 @default.
- W2914312541 cites W2796318591 @default.
- W2914312541 cites W3124713774 @default.
- W2914312541 cites W4256005559 @default.
- W2914312541 doi "https://doi.org/10.1016/j.chb.2019.02.008" @default.
- W2914312541 hasPublicationYear "2019" @default.
- W2914312541 type Work @default.