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• W2914464558 abstract "About two thirds of environmental product and service innovations are consumed in small market niches. This constitutes a problem, because possible environmental benefits only occur to a limited extent. While diffusion research on environmental innovation so far has been limited to case studies with only a small number of cases or has been focused on individual sectors, the purpose of our investigation is to provide generalizable insights on driving and inhibiting factors. Based on a large sample of 130 diffusion cases, we provide cross-sector insights on key factors that are driving or hampering the diffusion of environmental innovations. We identify three clusters of factors, which form constructs at a higher level of aggregation. “Market push”, a “favourable cost-benefit ratio” and “high compatibility and confidence in the innovation” constitute meta-factors that help to explain why certain environmental innovations diffuse well (“stars”) and others remain in a small market niche (“poor dogs”)." @default.
• W2914464558 created "2019-02-21" @default.
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• W2914464558 date "2019-06-01" @default.
• W2914464558 modified "2023-10-16" @default.
• W2914464558 title "The diffusion of environmental product and service innovations: Driving and inhibiting factors" @default.
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• W2914464558 doi "https://doi.org/10.1016/j.eist.2019.01.003" @default.
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