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- W2914486073 abstract "This study tests whether strategic ambidexterity improves Product-service innovation (PSI) outcomes for manufacturing multinational enterprises (MMNEs). It also tests successful pathways to develop PSI properly by organizing exploitation and exploration activities. Data from a survey of 338 MMNEs are analysed through Structural Equations Modelling. The sample contains firms from five world regions, including emerging economies. This approach enables contrast to determine cross-country heterogeneity in PSI outcomes. The results show that, to maximise firm performance, PSI must be developed through a sequential Exploitation-Exploration pathway. Although this optimal sequence is consistent across all world regions (except Japan), noticeable contextual differences emerge in the relative importance of exploration and exploitation to firm performance. Our findings show that exploitation (i.e., cost efficiency through PSI design) and exploration (i.e., PSI R&D) capabilities are equally important in emerging economies." @default.
- W2914486073 created "2019-02-21" @default.
- W2914486073 creator A5012850227 @default.
- W2914486073 creator A5023767181 @default.
- W2914486073 creator A5084013543 @default.
- W2914486073 date "2020-12-01" @default.
- W2914486073 modified "2023-10-18" @default.
- W2914486073 title "Unpacking the effect of strategic ambidexterity on performance: A cross-country comparison of MMNEs developing product-service innovation" @default.
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- W2914486073 doi "https://doi.org/10.1016/j.ibusrev.2019.01.004" @default.
- W2914486073 hasPublicationYear "2020" @default.
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