Matches in SemOpenAlex for { <https://semopenalex.org/work/W2914659009> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W2914659009 abstract "The purpose of this study is to measure the impact of deceptive advertising on customer loyalty in telecom Sector of Pakistan. Calls Charges, SMS Packages, Internet Charges and Network Coverage & Quality were used to measure the deception in ads. Customer loyalty is measure through the satisfaction, recommendation, and continuity of network usage. 215 respondents were approached to conclude the results. Data was analyzed by using SPSS 17. It has been found that more or less every service provider telecom sector is using deceptive advertising and customers are stick to their current networks because of other more influencing reasons and almost all network / services providers are providing more or less same services and they are using same style of advertising to compete with each other. Keywords: Deceptive advertising, SMS, Customer Loyalty and Network quality. DOI : 10.7176/EJBM/11-3-03" @default.
- W2914659009 created "2019-02-21" @default.
- W2914659009 date "2019-01-01" @default.
- W2914659009 modified "2023-10-05" @default.
- W2914659009 title "The Influence of Deceptive Advertising and Consumer Loyalty in Telecommunication Industry" @default.
- W2914659009 doi "https://doi.org/10.7176/ejbm/11-3-03" @default.
- W2914659009 hasPublicationYear "2019" @default.
- W2914659009 type Work @default.
- W2914659009 sameAs 2914659009 @default.
- W2914659009 citedByCount "1" @default.
- W2914659009 countsByYear W29146590092019 @default.
- W2914659009 crossrefType "journal-article" @default.
- W2914659009 hasBestOaLocation W29146590091 @default.
- W2914659009 hasConcept C110875604 @default.
- W2914659009 hasConcept C111472728 @default.
- W2914659009 hasConcept C112698675 @default.
- W2914659009 hasConcept C116537 @default.
- W2914659009 hasConcept C136764020 @default.
- W2914659009 hasConcept C138885662 @default.
- W2914659009 hasConcept C140781008 @default.
- W2914659009 hasConcept C144133560 @default.
- W2914659009 hasConcept C146897074 @default.
- W2914659009 hasConcept C162853370 @default.
- W2914659009 hasConcept C191511416 @default.
- W2914659009 hasConcept C2776967331 @default.
- W2914659009 hasConcept C2779530757 @default.
- W2914659009 hasConcept C2780009758 @default.
- W2914659009 hasConcept C2780378061 @default.
- W2914659009 hasConcept C41008148 @default.
- W2914659009 hasConcept C76155785 @default.
- W2914659009 hasConcept C77088390 @default.
- W2914659009 hasConceptScore W2914659009C110875604 @default.
- W2914659009 hasConceptScore W2914659009C111472728 @default.
- W2914659009 hasConceptScore W2914659009C112698675 @default.
- W2914659009 hasConceptScore W2914659009C116537 @default.
- W2914659009 hasConceptScore W2914659009C136764020 @default.
- W2914659009 hasConceptScore W2914659009C138885662 @default.
- W2914659009 hasConceptScore W2914659009C140781008 @default.
- W2914659009 hasConceptScore W2914659009C144133560 @default.
- W2914659009 hasConceptScore W2914659009C146897074 @default.
- W2914659009 hasConceptScore W2914659009C162853370 @default.
- W2914659009 hasConceptScore W2914659009C191511416 @default.
- W2914659009 hasConceptScore W2914659009C2776967331 @default.
- W2914659009 hasConceptScore W2914659009C2779530757 @default.
- W2914659009 hasConceptScore W2914659009C2780009758 @default.
- W2914659009 hasConceptScore W2914659009C2780378061 @default.
- W2914659009 hasConceptScore W2914659009C41008148 @default.
- W2914659009 hasConceptScore W2914659009C76155785 @default.
- W2914659009 hasConceptScore W2914659009C77088390 @default.
- W2914659009 hasLocation W29146590091 @default.
- W2914659009 hasLocation W29146590092 @default.
- W2914659009 hasOpenAccess W2914659009 @default.
- W2914659009 hasPrimaryLocation W29146590091 @default.
- W2914659009 hasRelatedWork W1878086821 @default.
- W2914659009 hasRelatedWork W1984751363 @default.
- W2914659009 hasRelatedWork W2131663262 @default.
- W2914659009 hasRelatedWork W2184524915 @default.
- W2914659009 hasRelatedWork W2257591625 @default.
- W2914659009 hasRelatedWork W2336059340 @default.
- W2914659009 hasRelatedWork W243914844 @default.
- W2914659009 hasRelatedWork W2460463790 @default.
- W2914659009 hasRelatedWork W2592499788 @default.
- W2914659009 hasRelatedWork W2724155234 @default.
- W2914659009 hasRelatedWork W2737432587 @default.
- W2914659009 hasRelatedWork W2763557466 @default.
- W2914659009 hasRelatedWork W2922616423 @default.
- W2914659009 hasRelatedWork W2989614204 @default.
- W2914659009 hasRelatedWork W304720122 @default.
- W2914659009 hasRelatedWork W92248029 @default.
- W2914659009 hasRelatedWork W2186544798 @default.
- W2914659009 hasRelatedWork W2274051480 @default.
- W2914659009 hasRelatedWork W2769096736 @default.
- W2914659009 hasRelatedWork W2993886703 @default.
- W2914659009 isParatext "false" @default.
- W2914659009 isRetracted "false" @default.
- W2914659009 magId "2914659009" @default.
- W2914659009 workType "article" @default.