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- W2914698924 abstract "The current company is fighting against growing competitive pressures and finds it more and more difficult to maintain its current position. Therefore it has to find new forms, how to not only receive customers but also to keep them. These forms also include internet marketing, which is increasingly involved in overall business success. The main aim of the article is to analyse current and modern forms of Internet marketing in e-business with a focus on the most used tools of online advertising and assess its significance. The intention of the article is supported by personally conducted reconnaissance survey, which determines the extent of Internet advertising tools that are used by selected companies that do e-business and what is its significance." @default.
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- W2914698924 date "2013-12-30" @default.
- W2914698924 modified "2023-09-27" @default.
- W2914698924 title "THE IMPORTANCE OF INTERNET ADVERTISING IN E-BUSINESS" @default.
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- W2914698924 doi "https://doi.org/10.25142/aak.2013.076" @default.
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