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- W2914771883 abstract "This paper relates different types of corporate name changes to the reputational concerns that precede them, and to the corporate events and subsequent performance that follow them. Firms change their name to affect perceptions among investors. They either adopt a radically different name in the wake of a tarnished reputation, or they adopt a brand name to help investors identify the firm with a well-reputed product. These name changes generally presage turbulence within the firm. The results suggest brand-name capital among investors resides in a corporate name; as such, name changes represent costly signals that alter brand image." @default.
- W2914771883 created "2019-02-21" @default.
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- W2914771883 date "2005-01-01" @default.
- W2914771883 modified "2023-09-24" @default.
- W2914771883 title "What's in a Name? Causes and Consequences of Corporate Name Changes" @default.
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- W2914771883 doi "https://doi.org/10.2139/ssrn.686512" @default.
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