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• W2914789503 startingPage "509" @default.
• W2914789503 abstract "Entrepreneurial orientation (EO) and market orientation (MO) have received substantial conceptual and empirical attention in the marketing and management literature and both orientations have consistently been linked to stronger financial performance. Yet the way in which market-oriented firms seek to achieve superior rents is substantively different from that of entrepreneurially oriented firms which could lead to differential impacts of EO and MO on firm risk. In this study, the authors employ a text mining technique to assess firms' EO and MO and examine the impact of these two strategic orientations on shareholder risk outcomes. The results show that while EO increases idiosyncratic risk, MO decreases it. However, only EO decreases systematic risk. Overall, the results of this study demonstrate that a firm's decisions regarding strategic orientation should be examined in light of both likely risks and returns in order to make appropriate resource allocation decisions." @default.
• W2914789503 created "2019-02-21" @default.
• W2914789503 creator A5042632989 @default.
• W2914789503 creator A5057577206 @default.
• W2914789503 creator A5076202394 @default.
• W2914789503 date "2019-12-01" @default.
• W2914789503 modified "2023-10-14" @default.
• W2914789503 title "Strategic orientation and firm risk" @default.
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