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- W2914984214 abstract "The charitable crowdfunding platforms, as a new model for donation, enable fund seekers to solicit funds from the public over the Internet. Despite of the rapid development of crowdfunding platforms, knowledge about charitable crowdfunding remains obscure. Few studies have investigated the determinants of charitable crowdfunding projects’ success. In this paper, we adopt data mining techniques to collect data from ZhongChou platform, an important crowdfunding website in China. The theoretical foundation of our research model is social capital theory. Our question is what factors can affect the success of charitable crowdfunding projects. The findings show that the more structural social capital the fundraisers have, the high success rate the project will achieve. Besides, frequent updates on project progress can attract more supporters and more donation. More comments and more followers can attract more supporters, but have no significant impact on attracting more donation." @default.
- W2914984214 created "2019-02-21" @default.
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- W2914984214 date "2019-01-01" @default.
- W2914984214 modified "2023-09-22" @default.
- W2914984214 title "What Makes Charitable Crowdfunding Projects Successful: A Research Based on Data Mining and Social Capital Theory" @default.
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- W2914984214 doi "https://doi.org/10.1007/978-981-13-5907-1_26" @default.
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