Matches in SemOpenAlex for { <https://semopenalex.org/work/W2916153952> ?p ?o ?g. }
Showing items 1 to 78 of
78
with 100 items per page.
- W2916153952 abstract "Among all the factors that influence a buyer’s behavior, the single most influential group in the consumption behavior pattern of an individual is the family. In a household’s purchase decision making, since different family members pose as decision makers for different products, identifying the decision maker is of utmost significance to the marketers. Consumer behaviourists have oversimplified the classification of family or household purchase decisions into three / four groups: husband dominated, wife dominated, joint and autonomic; largely overlooking or understating the role played by the child consumer in these product purchase decisions. This paper aims to study the extent of children’s influence in an urban Indian household’s purchase decision making and examine the variation in this influence orientation across select products with the ultimate aim of creating a novel categorisation of products into decision categories; basis select variables. The study concluded that that the relative influence of children varied significantly across majority products and variables. Results led to the creation of four decision categories basis children’s relative influence: couple dominant, husband / wife dominant, children dominant and participatory. Interestingly, most products expected to be in the parents’ domain were observed to have progressed to the participatory domain or the children’s sole domain. This paper is a novel attempt towards creation of decision categories and categorisation of products therein; basis children’s influence and other key variables which impact purchase decision making." @default.
- W2916153952 created "2019-03-02" @default.
- W2916153952 creator A5017076916 @default.
- W2916153952 date "2019-04-30" @default.
- W2916153952 modified "2023-09-26" @default.
- W2916153952 title "Categorising Products Strategically Basis Children’s Influence in Urban Indian Household" @default.
- W2916153952 doi "https://doi.org/10.18843/rwjasc/v10i2/01" @default.
- W2916153952 hasPublicationYear "2019" @default.
- W2916153952 type Work @default.
- W2916153952 sameAs 2916153952 @default.
- W2916153952 citedByCount "0" @default.
- W2916153952 crossrefType "journal-article" @default.
- W2916153952 hasAuthorship W2916153952A5017076916 @default.
- W2916153952 hasConcept C136764020 @default.
- W2916153952 hasConcept C144024400 @default.
- W2916153952 hasConcept C144133560 @default.
- W2916153952 hasConcept C15744967 @default.
- W2916153952 hasConcept C162324750 @default.
- W2916153952 hasConcept C162853370 @default.
- W2916153952 hasConcept C17744445 @default.
- W2916153952 hasConcept C199539241 @default.
- W2916153952 hasConcept C203663800 @default.
- W2916153952 hasConcept C2524010 @default.
- W2916153952 hasConcept C2778983918 @default.
- W2916153952 hasConcept C2986080485 @default.
- W2916153952 hasConcept C30772137 @default.
- W2916153952 hasConcept C33923547 @default.
- W2916153952 hasConcept C36289849 @default.
- W2916153952 hasConcept C41008148 @default.
- W2916153952 hasConcept C539667460 @default.
- W2916153952 hasConcept C77805123 @default.
- W2916153952 hasConcept C90673727 @default.
- W2916153952 hasConceptScore W2916153952C136764020 @default.
- W2916153952 hasConceptScore W2916153952C144024400 @default.
- W2916153952 hasConceptScore W2916153952C144133560 @default.
- W2916153952 hasConceptScore W2916153952C15744967 @default.
- W2916153952 hasConceptScore W2916153952C162324750 @default.
- W2916153952 hasConceptScore W2916153952C162853370 @default.
- W2916153952 hasConceptScore W2916153952C17744445 @default.
- W2916153952 hasConceptScore W2916153952C199539241 @default.
- W2916153952 hasConceptScore W2916153952C203663800 @default.
- W2916153952 hasConceptScore W2916153952C2524010 @default.
- W2916153952 hasConceptScore W2916153952C2778983918 @default.
- W2916153952 hasConceptScore W2916153952C2986080485 @default.
- W2916153952 hasConceptScore W2916153952C30772137 @default.
- W2916153952 hasConceptScore W2916153952C33923547 @default.
- W2916153952 hasConceptScore W2916153952C36289849 @default.
- W2916153952 hasConceptScore W2916153952C41008148 @default.
- W2916153952 hasConceptScore W2916153952C539667460 @default.
- W2916153952 hasConceptScore W2916153952C77805123 @default.
- W2916153952 hasConceptScore W2916153952C90673727 @default.
- W2916153952 hasLocation W29161539521 @default.
- W2916153952 hasOpenAccess W2916153952 @default.
- W2916153952 hasPrimaryLocation W29161539521 @default.
- W2916153952 hasRelatedWork W107660981 @default.
- W2916153952 hasRelatedWork W138178638 @default.
- W2916153952 hasRelatedWork W1603915347 @default.
- W2916153952 hasRelatedWork W179704695 @default.
- W2916153952 hasRelatedWork W1995618424 @default.
- W2916153952 hasRelatedWork W2019964808 @default.
- W2916153952 hasRelatedWork W2029749177 @default.
- W2916153952 hasRelatedWork W2053431953 @default.
- W2916153952 hasRelatedWork W2055494176 @default.
- W2916153952 hasRelatedWork W2086098888 @default.
- W2916153952 hasRelatedWork W2255219326 @default.
- W2916153952 hasRelatedWork W2376380989 @default.
- W2916153952 hasRelatedWork W2549673397 @default.
- W2916153952 hasRelatedWork W2552816204 @default.
- W2916153952 hasRelatedWork W2553901106 @default.
- W2916153952 hasRelatedWork W2782159298 @default.
- W2916153952 hasRelatedWork W3101273569 @default.
- W2916153952 hasRelatedWork W3116710659 @default.
- W2916153952 hasRelatedWork W954540302 @default.
- W2916153952 hasRelatedWork W2946037303 @default.
- W2916153952 isParatext "false" @default.
- W2916153952 isRetracted "false" @default.
- W2916153952 magId "2916153952" @default.
- W2916153952 workType "article" @default.