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- W2916829304 abstract "This chapter investigates the strategic adoption of big data (BD) and analytics (BDA) in organizations. BD represents a large and complex phenomenon which spans different disciplines. BD research is fraught with many challenges. This research develops BD adoption model that could aid organizations in assessing the strategic importance of BD to gain different advantages including gaining a competitive advantage. BD is considered a radical technology and realizing its advantages in organizations is challenged with many factors. The research attempts to outline the different aspects of BD highlighting different contributions, implications and recommendations." @default.
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- W2916829304 date "2019-01-01" @default.
- W2916829304 modified "2023-09-29" @default.
- W2916829304 title "The Strategic Adoption of Big Data in Organizations" @default.
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- W2916829304 doi "https://doi.org/10.4018/978-1-5225-7277-0.ch003" @default.
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