Matches in SemOpenAlex for { <https://semopenalex.org/work/W2917472142> ?p ?o ?g. }
Showing items 1 to 80 of
80
with 100 items per page.
- W2917472142 endingPage "66" @default.
- W2917472142 startingPage "57" @default.
- W2917472142 abstract "Abstract This paper explores the couponing strategies when a national brand competes with a store brand by discussing three different kinds of coupons: manufacturers’ coupons, retailers’ national brand coupons, and retailers’ private label coupons. We show that the positioning of the private label product in terms of quality and feature differentiation from the national brand play an important role in determining the face value of the manufacturer's coupon and retailer's national brand coupon. In particular, a larger degree of feature differentiation drives the manufacturer to increase its coupon value, and the retailer responds by decreasing the value of its own coupon for the brand name product. In contrast, with an increase in private label quality, the couponing strategies taken by the manufacturer and the retailer depend on which segment of consumers is in the market for the private label product. Additionally, the retailer's private label coupon value is only impacted by the difference in consumers’ willingness to pay but not by private label positioning. Empirical results on the effect of feature differentiation on national brand and private label coupon values are consistent with our theoretical predictions." @default.
- W2917472142 created "2019-03-02" @default.
- W2917472142 creator A5004080108 @default.
- W2917472142 creator A5043092226 @default.
- W2917472142 creator A5048213060 @default.
- W2917472142 creator A5065308164 @default.
- W2917472142 date "2019-03-01" @default.
- W2917472142 modified "2023-10-01" @default.
- W2917472142 title "Couponing Strategies in Competition Between a National Brand and a Private Label Product" @default.
- W2917472142 cites W1593515170 @default.
- W2917472142 cites W1967914625 @default.
- W2917472142 cites W1988583091 @default.
- W2917472142 cites W1991143179 @default.
- W2917472142 cites W2023943744 @default.
- W2917472142 cites W2056564427 @default.
- W2917472142 cites W2062957830 @default.
- W2917472142 cites W2080835206 @default.
- W2917472142 cites W2108374737 @default.
- W2917472142 cites W2132689887 @default.
- W2917472142 cites W2132818755 @default.
- W2917472142 cites W2146183652 @default.
- W2917472142 cites W2158471617 @default.
- W2917472142 cites W2040053328 @default.
- W2917472142 doi "https://doi.org/10.1016/j.jretai.2018.11.002" @default.
- W2917472142 hasPublicationYear "2019" @default.
- W2917472142 type Work @default.
- W2917472142 sameAs 2917472142 @default.
- W2917472142 citedByCount "36" @default.
- W2917472142 countsByYear W29174721422020 @default.
- W2917472142 countsByYear W29174721422021 @default.
- W2917472142 countsByYear W29174721422022 @default.
- W2917472142 countsByYear W29174721422023 @default.
- W2917472142 crossrefType "journal-article" @default.
- W2917472142 hasAuthorship W2917472142A5004080108 @default.
- W2917472142 hasAuthorship W2917472142A5043092226 @default.
- W2917472142 hasAuthorship W2917472142A5048213060 @default.
- W2917472142 hasAuthorship W2917472142A5065308164 @default.
- W2917472142 hasConcept C112698675 @default.
- W2917472142 hasConcept C144133560 @default.
- W2917472142 hasConcept C162853370 @default.
- W2917472142 hasConcept C18903297 @default.
- W2917472142 hasConcept C2524010 @default.
- W2917472142 hasConcept C2778993002 @default.
- W2917472142 hasConcept C2779084295 @default.
- W2917472142 hasConcept C33923547 @default.
- W2917472142 hasConcept C86803240 @default.
- W2917472142 hasConcept C90673727 @default.
- W2917472142 hasConcept C91306197 @default.
- W2917472142 hasConceptScore W2917472142C112698675 @default.
- W2917472142 hasConceptScore W2917472142C144133560 @default.
- W2917472142 hasConceptScore W2917472142C162853370 @default.
- W2917472142 hasConceptScore W2917472142C18903297 @default.
- W2917472142 hasConceptScore W2917472142C2524010 @default.
- W2917472142 hasConceptScore W2917472142C2778993002 @default.
- W2917472142 hasConceptScore W2917472142C2779084295 @default.
- W2917472142 hasConceptScore W2917472142C33923547 @default.
- W2917472142 hasConceptScore W2917472142C86803240 @default.
- W2917472142 hasConceptScore W2917472142C90673727 @default.
- W2917472142 hasConceptScore W2917472142C91306197 @default.
- W2917472142 hasIssue "1" @default.
- W2917472142 hasLocation W29174721421 @default.
- W2917472142 hasOpenAccess W2917472142 @default.
- W2917472142 hasPrimaryLocation W29174721421 @default.
- W2917472142 hasRelatedWork W1482981104 @default.
- W2917472142 hasRelatedWork W1570166927 @default.
- W2917472142 hasRelatedWork W1656474926 @default.
- W2917472142 hasRelatedWork W2065431806 @default.
- W2917472142 hasRelatedWork W2484579885 @default.
- W2917472142 hasRelatedWork W2807137373 @default.
- W2917472142 hasRelatedWork W2949891921 @default.
- W2917472142 hasRelatedWork W641716773 @default.
- W2917472142 hasRelatedWork W2187695773 @default.
- W2917472142 hasRelatedWork W2991658422 @default.
- W2917472142 hasVolume "95" @default.
- W2917472142 isParatext "false" @default.
- W2917472142 isRetracted "false" @default.
- W2917472142 magId "2917472142" @default.
- W2917472142 workType "article" @default.