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- W2917608911 abstract "It is generally accepted that how to write involves more than speech transcription. In particular, Martin (1985:53) argues that learning to write involves to write different genres and new ways of using grammar as well. In business letter writing (BLW) the primary questions that frequently need to be answered by learners and professionals alike are how, what and why. While it is not demanding for teachers to teach and students to learn how (in terms of letter layout: structure and presentation) and why (in terms of purpose for writing), considerable difficulties arise in the teaching and of what (in terms of content). That is because apart from writing in different genres and using appropriate grammar, learners usually encounter problems with abbreviations (often used in business letter writing), forms of politeness, internationally acceptable strategies of negotiation, orders and payment, complaints and order adjustments, transportation and shipping, insurance, and so on. Computer programs such as the Oxford Business Letter Writer (BLW) could be used as reference tools to assist: (a) learners to improve their business letter writing skills (if integrated properly), and (b) professionals to find rapid and suitable samples of different letter types of business correspondence and avoid pragmatic pitfalls." @default.
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- W2917608911 date "2000-10-29" @default.
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- W2917608911 title "Computers in ESP: business letter writing" @default.
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