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• W2918152221 abstract "Nostalgia is both a past- and self-referencing emotion that provides diverse psychological benefits. In this article, we explore retro-styling as a means for tapping into nostalgia. We define retro-styling as new objects that, through their design, reference the past. We propose that threats to authenticity lead to heightened preference for these retro-styled objects because they can create a sense of self-continuity by linking present consumption with past consumption. We first demonstrate that feelings of nostalgia lead to heightened feelings of authenticity via self-continuity. We then demonstrate that trait inauthenticity is positively correlated with preference for retro-styled objects and that this preference is mediated by nostalgia. Next, we show that when consumers’ state authenticity is threatened, they exhibit a heightened preference for retro-styled objects, provided that the object has past personal relevance, and that self-continuity mediates this preference." @default.
• W2918152221 created "2019-03-02" @default.
• W2918152221 creator A5021118336 @default.
• W2918152221 creator A5091138574 @default.
• W2918152221 date "2019-04-01" @default.
• W2918152221 modified "2023-10-03" @default.
• W2918152221 title "What’s New Is Old Again: Nostalgia and Retro-Styling in Response to Authenticity Threats" @default.
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• W2918152221 doi "https://doi.org/10.1086/702473" @default.
• W2918152221 hasPublicationYear "2019" @default.
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