Matches in SemOpenAlex for { <https://semopenalex.org/work/W2919161510> ?p ?o ?g. }
Showing items 1 to 61 of
61
with 100 items per page.
- W2919161510 startingPage "4" @default.
- W2919161510 abstract "R200-million, R500-million - what are a few zeros among friends? Somewhere between those two figures is the cost of the massive Vodacom re-branding migration from blue to red. And they're not the only company to do so; even Didata - never one on the big marketing radar screen - has seen the value in re-evaluating and contemporising its decades-old look. So why does a brand need to this? Where are the starting points and what are the measurables? In this edition we take a close look at the why's and how's of rebranding and whether it's all worth it. In time, it's our belief that the Vodacom exercise will become a case study on how to do it." @default.
- W2919161510 created "2019-03-11" @default.
- W2919161510 creator A5055903781 @default.
- W2919161510 date "2011-06-01" @default.
- W2919161510 modified "2023-09-23" @default.
- W2919161510 title "The giant sheds its skin : the starting point" @default.
- W2919161510 hasPublicationYear "2011" @default.
- W2919161510 type Work @default.
- W2919161510 sameAs 2919161510 @default.
- W2919161510 citedByCount "0" @default.
- W2919161510 crossrefType "journal-article" @default.
- W2919161510 hasAuthorship W2919161510A5055903781 @default.
- W2919161510 hasConcept C112698675 @default.
- W2919161510 hasConcept C119857082 @default.
- W2919161510 hasConcept C144133560 @default.
- W2919161510 hasConcept C162853370 @default.
- W2919161510 hasConcept C2524010 @default.
- W2919161510 hasConcept C2776291640 @default.
- W2919161510 hasConcept C28719098 @default.
- W2919161510 hasConcept C33923547 @default.
- W2919161510 hasConcept C41008148 @default.
- W2919161510 hasConcept C75148888 @default.
- W2919161510 hasConceptScore W2919161510C112698675 @default.
- W2919161510 hasConceptScore W2919161510C119857082 @default.
- W2919161510 hasConceptScore W2919161510C144133560 @default.
- W2919161510 hasConceptScore W2919161510C162853370 @default.
- W2919161510 hasConceptScore W2919161510C2524010 @default.
- W2919161510 hasConceptScore W2919161510C2776291640 @default.
- W2919161510 hasConceptScore W2919161510C28719098 @default.
- W2919161510 hasConceptScore W2919161510C33923547 @default.
- W2919161510 hasConceptScore W2919161510C41008148 @default.
- W2919161510 hasConceptScore W2919161510C75148888 @default.
- W2919161510 hasLocation W29191615101 @default.
- W2919161510 hasOpenAccess W2919161510 @default.
- W2919161510 hasPrimaryLocation W29191615101 @default.
- W2919161510 hasRelatedWork W151895606 @default.
- W2919161510 hasRelatedWork W2054597652 @default.
- W2919161510 hasRelatedWork W2263141799 @default.
- W2919161510 hasRelatedWork W226476800 @default.
- W2919161510 hasRelatedWork W2318282792 @default.
- W2919161510 hasRelatedWork W2537510130 @default.
- W2919161510 hasRelatedWork W2603419925 @default.
- W2919161510 hasRelatedWork W279610655 @default.
- W2919161510 hasRelatedWork W283703817 @default.
- W2919161510 hasRelatedWork W2991834514 @default.
- W2919161510 hasRelatedWork W2992307880 @default.
- W2919161510 hasRelatedWork W3131156860 @default.
- W2919161510 hasRelatedWork W322931561 @default.
- W2919161510 hasRelatedWork W338747953 @default.
- W2919161510 hasRelatedWork W341441261 @default.
- W2919161510 hasRelatedWork W795381209 @default.
- W2919161510 hasRelatedWork W1144840302 @default.
- W2919161510 hasRelatedWork W1896181603 @default.
- W2919161510 hasRelatedWork W209928300 @default.
- W2919161510 hasRelatedWork W336885155 @default.
- W2919161510 hasVolume "2011" @default.
- W2919161510 isParatext "false" @default.
- W2919161510 isRetracted "false" @default.
- W2919161510 magId "2919161510" @default.
- W2919161510 workType "article" @default.