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- W2919327746 abstract "Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The complementary roles of internal and external coordination and intelligence quality have theoretical and practical implications." @default.
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- W2919327746 date "2019-08-01" @default.
- W2919327746 modified "2023-09-26" @default.
- W2919327746 title "Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective" @default.
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- W2919327746 doi "https://doi.org/10.1016/j.jbusres.2019.02.058" @default.
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