FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W292029592> ?p ?o ?g. }

• W292029592 endingPage "278" @default.
• W292029592 startingPage "261" @default.
• W292029592 abstract "Brand image is a prominent marketing tool for destination marketers. A strong brand image implies having an upper-hand over competitors and thus preventing tourists from shifting their purchase intentions to other destinations. This paper examines the brand image attributes of a small island developing state. It also determines the gap between tourists’ expected and perceived brand image attributes. The study uses a focus group to guide the design of the questionnaire. Using factor analysis, the results indicate that the attributes performances exceed expectations, reinforcing the positive brand image of Mauritius. It is also found that the destination’s attractiveness, up-market products, tourist attractions and the tropical setting were among the key factors in determining the brand image of the destination. The study also suggests that over-promising promotional campaigns may affect the brand image of small island developing destinations." @default.
• W292029592 created "2016-06-24" @default.
• W292029592 creator A5082563471 @default.
• W292029592 creator A5085049575 @default.
• W292029592 creator A5085744286 @default.
• W292029592 date "2012-01-01" @default.
• W292029592 modified "2023-09-23" @default.
• W292029592 title "The brand image of a small island destination." @default.
• W292029592 cites W10576935 @default.
• W292029592 cites W1513959292 @default.
• W292029592 cites W1592080430 @default.
• W292029592 cites W1970888128 @default.
• W292029592 cites W1971746265 @default.
• W292029592 cites W1976308688 @default.
• W292029592 cites W1979041652 @default.
• W292029592 cites W1984340059 @default.
• W292029592 cites W1998734021 @default.
• W292029592 cites W2028829515 @default.
• W292029592 cites W2039864486 @default.
• W292029592 cites W2045762606 @default.
• W292029592 cites W2060041453 @default.
• W292029592 cites W2070162556 @default.
• W292029592 cites W2070787446 @default.
• W292029592 cites W2071321226 @default.
• W292029592 cites W2071778145 @default.
• W292029592 cites W2074091600 @default.
• W292029592 cites W2084687442 @default.
• W292029592 cites W2099545491 @default.
• W292029592 cites W2130105987 @default.
• W292029592 cites W2158990337 @default.
• W292029592 cites W2160353773 @default.
• W292029592 cites W2162016554 @default.
• W292029592 cites W2165757156 @default.
• W292029592 cites W2167896791 @default.
• W292029592 cites W2170009476 @default.
• W292029592 cites W2172011332 @default.
• W292029592 cites W2413958357 @default.
• W292029592 cites W2798599761 @default.
• W292029592 cites W2973198692 @default.
• W292029592 cites W3011714640 @default.
• W292029592 cites W3015634246 @default.
• W292029592 cites W3125724461 @default.
• W292029592 cites W2105735895 @default.
• W292029592 hasPublicationYear "2012" @default.
• W292029592 type Work @default.
• W292029592 sameAs 292029592 @default.
• W292029592 citedByCount "0" @default.
• W292029592 crossrefType "journal-article" @default.
• W292029592 hasAuthorship W292029592A5082563471 @default.
• W292029592 hasAuthorship W292029592A5085049575 @default.
• W292029592 hasAuthorship W292029592A5085744286 @default.
• W292029592 hasConcept C11171543 @default.
• W292029592 hasConcept C112698675 @default.
• W292029592 hasConcept C127576917 @default.
• W292029592 hasConcept C144133560 @default.
• W292029592 hasConcept C152455256 @default.
• W292029592 hasConcept C15744967 @default.
• W292029592 hasConcept C162853370 @default.
• W292029592 hasConcept C166957645 @default.
• W292029592 hasConcept C18918823 @default.
• W292029592 hasConcept C205649164 @default.
• W292029592 hasConcept C205971072 @default.
• W292029592 hasConcept C2776687071 @default.
• W292029592 hasConcept C2779910172 @default.
• W292029592 hasConcept C2984367651 @default.
• W292029592 hasConcept C31173074 @default.
• W292029592 hasConceptScore W292029592C11171543 @default.
• W292029592 hasConceptScore W292029592C112698675 @default.
• W292029592 hasConceptScore W292029592C127576917 @default.
• W292029592 hasConceptScore W292029592C144133560 @default.
• W292029592 hasConceptScore W292029592C152455256 @default.
• W292029592 hasConceptScore W292029592C15744967 @default.
• W292029592 hasConceptScore W292029592C162853370 @default.
• W292029592 hasConceptScore W292029592C166957645 @default.
• W292029592 hasConceptScore W292029592C18918823 @default.
• W292029592 hasConceptScore W292029592C205649164 @default.
• W292029592 hasConceptScore W292029592C205971072 @default.
• W292029592 hasConceptScore W292029592C2776687071 @default.
• W292029592 hasConceptScore W292029592C2779910172 @default.
• W292029592 hasConceptScore W292029592C2984367651 @default.
• W292029592 hasConceptScore W292029592C31173074 @default.
• W292029592 hasIssue "2" @default.
• W292029592 hasLocation W2920295921 @default.
• W292029592 hasOpenAccess W292029592 @default.
• W292029592 hasPrimaryLocation W2920295921 @default.
• W292029592 hasRelatedWork W12305103 @default.
• W292029592 hasRelatedWork W181885807 @default.
• W292029592 hasRelatedWork W2036882853 @default.
• W292029592 hasRelatedWork W2186138480 @default.
• W292029592 hasRelatedWork W2248097923 @default.
• W292029592 hasRelatedWork W2390296021 @default.
• W292029592 hasRelatedWork W2570255009 @default.
• W292029592 hasRelatedWork W263433160 @default.
• W292029592 hasRelatedWork W293300816 @default.
• W292029592 hasRelatedWork W2947657775 @default.
• W292029592 hasRelatedWork W2996063100 @default.
• W292029592 hasRelatedWork W3004667239 @default.
• W292029592 hasRelatedWork W3045383750 @default.

• next