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- W2920585364 abstract "Digital capabilities can improve organizations’ performance by supporting complex decision-making processes. However, when market standards constrain their enactment, the potential benefits promised by digital capabilities do not realize. The paper explores this tension by means of the critical case of a European airline, which had difficulty to enact a novel pricing approach and finds that market standards are entrenched in the airline’s pricing and distribution ecosystem. This causes the organization to focus on local improvements and IT-based workarounds instead of enacting a dramatically new and potentially improved digital pricing capability." @default.
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- W2920585364 date "2019-02-27" @default.
- W2920585364 modified "2023-09-25" @default.
- W2920585364 title "How Do Market Standards Inhibit the Enactment of Digital Capabilities?" @default.
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- W2920585364 doi "https://doi.org/10.1007/s12599-019-00588-1" @default.
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