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- W2922133869 abstract "This article discusses five dominant themes and important empirical findings in the recent literature on the marketing-finance interface." @default.
- W2922133869 created "2019-03-22" @default.
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- W2922133869 date "2019-03-12" @default.
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- W2922133869 title "The case for research on the marketing–finance interface" @default.
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- W2922133869 doi "https://doi.org/10.1177/2051570719826454" @default.
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