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Matches in SemOpenAlex for { <https://semopenalex.org/work/W2922676013> ?p ?o ?g. }

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• W2922676013 startingPage "274" @default.
• W2922676013 abstract "We investigate whether social shows—television programs with high levels of online chatter—are beneficial for advertisers." @default.
• W2922676013 created "2019-04-01" @default.
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• W2922676013 date "2019-03-01" @default.
• W2922676013 modified "2023-10-17" @default.
• W2922676013 title "Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?" @default.
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• W2922676013 doi "https://doi.org/10.1287/mksc.2018.1139" @default.
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