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- W2923413 abstract "This chapter explores a cultural perspective on the development of strategic communication. It identifies cultural influences on organizational knowledge structures and the work of cultural schema on organizational processes of environmental interpretation. It describes the implications of the structures and processes for strategic communication. The chapter documents that strategic communication may reflect outcomes of cultural selection acting in the knowledge system of an organization as much as it reflects empirical imperatives of the external social environment." @default.
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- W2923413 date "2014-11-20" @default.
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- W2923413 title "Cultural influences on strategic communication" @default.
- W2923413 cites W2014140315 @default.
- W2923413 doi "https://doi.org/10.4324/9780203094440.ch10" @default.
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