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- W2923656758 abstract "The goal of this paper is to estimate market power of Iran and US pistachios export to European Union market. Notably, US pistachios experienced a surging R&D and advertisement under the MAP project while Iranian pistachios faced with a dramatically decrease in R&D and an unstable advertising program. In order to meet our purpose, the residual demand elasticity performed over the period of 1997-2013. The results proved that Iran has greater market power than United States in EU market, thereby imposing more control over the pistachios prices in euro area. Moreover, as expected United States R&D and advertising program acted as cost shifters and showed a significant positive impact on export prices. In conclusion, it can be claimed that Iran has followed several misleading strategies such as devaluation of national currency instead of concentrating on R&D program. Hence, we suggest Iran to reconsider its export strategy." @default.
- W2923656758 created "2019-04-01" @default.
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- W2923656758 date "2016-01-30" @default.
- W2923656758 modified "2023-09-24" @default.
- W2923656758 title "COMPARING IRAN AND US MARKET POWER OF PISTACHIOS EXPORT TO EUROPEAN UNION CONCERNING TRADE STRATEGIES" @default.
- W2923656758 hasPublicationYear "2016" @default.
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