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- W2925708803 abstract "• The tone of voice used by a tourism brand on social media impacts customers' attitudes and information processing. • Using a human tone of voice, instead of a corporate one, generates a more favorable attitude toward the brand. • Customers adopt a more systematic information processing when confronted with a hotel page using a corporate tone of voice. • Customers adopt a more heuristic information processing when confronted with a hotel page using a human tone of voice." @default.
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- W2925708803 date "2019-10-01" @default.
- W2925708803 modified "2023-10-18" @default.
- W2925708803 title "The tone of voice of tourism brands on social media: Does it matter?" @default.
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- W2925708803 doi "https://doi.org/10.1016/j.tourman.2019.03.008" @default.
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