Matches in SemOpenAlex for { <https://semopenalex.org/work/W2930021787> ?p ?o ?g. }
Showing items 1 to 83 of
83
with 100 items per page.
- W2930021787 endingPage "359" @default.
- W2930021787 startingPage "343" @default.
- W2930021787 abstract "This paper introduces a new decision support tool to optimize advertising campaigns for new product launches based on learnings from an ex post analysis of prior campaigns." @default.
- W2930021787 created "2019-04-11" @default.
- W2930021787 creator A5069355482 @default.
- W2930021787 date "2019-03-01" @default.
- W2930021787 modified "2023-09-27" @default.
- W2930021787 title "Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz" @default.
- W2930021787 cites W1978907431 @default.
- W2930021787 cites W2020136779 @default.
- W2930021787 cites W2028130735 @default.
- W2930021787 cites W2037963950 @default.
- W2930021787 cites W2050606499 @default.
- W2930021787 cites W2076983043 @default.
- W2930021787 cites W2085479788 @default.
- W2930021787 cites W2088182273 @default.
- W2930021787 cites W2090022889 @default.
- W2930021787 cites W2106096361 @default.
- W2930021787 cites W2109377995 @default.
- W2930021787 cites W2133111833 @default.
- W2930021787 cites W2141843793 @default.
- W2930021787 cites W2145511353 @default.
- W2930021787 cites W2151527246 @default.
- W2930021787 cites W2159111530 @default.
- W2930021787 cites W2613795277 @default.
- W2930021787 cites W2734813160 @default.
- W2930021787 cites W3123065281 @default.
- W2930021787 cites W4211215442 @default.
- W2930021787 cites W4234081717 @default.
- W2930021787 cites W4252356664 @default.
- W2930021787 cites W4254267043 @default.
- W2930021787 doi "https://doi.org/10.1287/mksc.2018.1136" @default.
- W2930021787 hasPublicationYear "2019" @default.
- W2930021787 type Work @default.
- W2930021787 sameAs 2930021787 @default.
- W2930021787 citedByCount "4" @default.
- W2930021787 countsByYear W29300217872019 @default.
- W2930021787 countsByYear W29300217872021 @default.
- W2930021787 crossrefType "journal-article" @default.
- W2930021787 hasAuthorship W2930021787A5069355482 @default.
- W2930021787 hasConcept C112698675 @default.
- W2930021787 hasConcept C144133560 @default.
- W2930021787 hasConcept C162853370 @default.
- W2930021787 hasConcept C2524010 @default.
- W2930021787 hasConcept C33923547 @default.
- W2930021787 hasConcept C41008148 @default.
- W2930021787 hasConcept C90673727 @default.
- W2930021787 hasConceptScore W2930021787C112698675 @default.
- W2930021787 hasConceptScore W2930021787C144133560 @default.
- W2930021787 hasConceptScore W2930021787C162853370 @default.
- W2930021787 hasConceptScore W2930021787C2524010 @default.
- W2930021787 hasConceptScore W2930021787C33923547 @default.
- W2930021787 hasConceptScore W2930021787C41008148 @default.
- W2930021787 hasConceptScore W2930021787C90673727 @default.
- W2930021787 hasIssue "2" @default.
- W2930021787 hasLocation W29300217871 @default.
- W2930021787 hasOpenAccess W2930021787 @default.
- W2930021787 hasPrimaryLocation W29300217871 @default.
- W2930021787 hasRelatedWork W1504931451 @default.
- W2930021787 hasRelatedWork W2257156098 @default.
- W2930021787 hasRelatedWork W226523013 @default.
- W2930021787 hasRelatedWork W2410718103 @default.
- W2930021787 hasRelatedWork W2536539270 @default.
- W2930021787 hasRelatedWork W2558684410 @default.
- W2930021787 hasRelatedWork W2734363978 @default.
- W2930021787 hasRelatedWork W2793338940 @default.
- W2930021787 hasRelatedWork W3037244236 @default.
- W2930021787 hasRelatedWork W3048889843 @default.
- W2930021787 hasRelatedWork W3130641278 @default.
- W2930021787 hasRelatedWork W400985492 @default.
- W2930021787 hasRelatedWork W1496971629 @default.
- W2930021787 hasRelatedWork W2055819180 @default.
- W2930021787 hasRelatedWork W2322706546 @default.
- W2930021787 hasRelatedWork W2502043344 @default.
- W2930021787 hasRelatedWork W2792280334 @default.
- W2930021787 hasRelatedWork W2866019245 @default.
- W2930021787 hasRelatedWork W77436553 @default.
- W2930021787 hasRelatedWork W991960770 @default.
- W2930021787 hasVolume "38" @default.
- W2930021787 isParatext "false" @default.
- W2930021787 isRetracted "false" @default.
- W2930021787 magId "2930021787" @default.
- W2930021787 workType "article" @default.