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- W2930718067 abstract "In public policy marketing (PPM), government agencies play dual roles as both clients and suppliers to each other at times. Just as with business-to-business (B2B) marketing, government segments must solicit funds from other government agencies and distribute funds to other government agencies. Examples include state interactions with federal agencies (as clients) when requesting competitively distributed disaster funding from the federal government (e.g., for flood mitigation after a hurricane), the US Department of Transportation funding to State Departments of Transportation for highway construction, US Department of Housing and Urban Development funding to state and local governments for housing assistance, or federal government funding to state universities (grants from SBA, NSF, NIH, etc.). States also act as suppliers distributing funds to local governments for housing assistance, health and welfare systems, etc. When a catastrophe spreads across several states, states essentially compete to receive as much as possible of the federal funds pie. Just as with for-profit industries and social profit enterprises, governments are in competition for market share. We denote the process of facilitating this dual solicitation/distribution role involving governmental entity’s exchange is called “Government to Government Marketing” (G2G marketing for short)." @default.
- W2930718067 created "2019-04-11" @default.
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- W2930718067 date "2019-01-01" @default.
- W2930718067 modified "2023-09-26" @default.
- W2930718067 title "G2G Marketing from Crisis to Resolution: Marketing for when the Government must Target the Government: An Abstract" @default.
- W2930718067 doi "https://doi.org/10.1007/978-3-030-02568-7_132" @default.
- W2930718067 hasPublicationYear "2019" @default.
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