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- W2930756826 abstract "Nowadays, companies such as the Amazon and Booking have developed personalized websites. Advances in tracking and personalization systems enable them to learn more about their consumers and to adapt their website accordingly in order to improve their online services (Tam and Ho 2006). However, while prior research on web personalization investigates the technological development supporting the personalization system (Hauser et al. 2014; Liang et al. 2008), little is known about the web personalization experience and its value for consumers. With an interpretive approach, this paper tries to bring a deep understanding of the web personalization experience and the value creation process." @default.
- W2930756826 created "2019-04-11" @default.
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- W2930756826 date "2019-01-01" @default.
- W2930756826 modified "2023-10-14" @default.
- W2930756826 title "Web Personalization Experience: Value Creation or Value Destruction? An Abstract" @default.
- W2930756826 doi "https://doi.org/10.1007/978-3-030-02568-7_14" @default.
- W2930756826 hasPublicationYear "2019" @default.
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