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- W2933804260 abstract "The goal of this bachelor thesis is to make a marketing communications analysis of the Czech Handball Federation with particular focus on the Extraliga. In the theoretical part, the task is to make a research of the literature specialized on marketing, marketing communications and marketing of sport. Furthermore, the methods of working out of the analysis are described. In practical part, author focuses on the analysis, which is made by using the knowledge from the theoretical part. In addition, this knowledge is compared with other sports in the similar branch. Based on the results of the analysis, suggestions of recommendation are made with respect of its feasibility." @default.
- W2933804260 created "2019-04-11" @default.
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- W2933804260 date "2015-11-13" @default.
- W2933804260 modified "2023-09-27" @default.
- W2933804260 title "A Marketing Communications Analysis of the Czech Handball Federation" @default.
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- W2933804260 hasPublicationYear "2015" @default.
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