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- W2935640521 abstract "Some companies may forgo market segmentation strategies as new products and services are developed. Instead, they may consider using consumer collaboration or crowdsourcing. In fact, crowdsourced ideas are closely linked to a variety of marketing innovations. Consider Google’s recent update in India, which allows TV shows and movie reviews from web users right within Google search results (Perez 2017). However, consumers may have contradictory goals between each other." @default.
- W2935640521 created "2019-04-11" @default.
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- W2935640521 date "2019-01-01" @default.
- W2935640521 modified "2023-09-23" @default.
- W2935640521 title "Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract" @default.
- W2935640521 doi "https://doi.org/10.1007/978-3-030-02568-7_83" @default.
- W2935640521 hasPublicationYear "2019" @default.
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