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• W2935768386 abstract "Fierce competition within the fashion industry compels apparel companies to formulate a variety of marketing strategies to entice consumers, enhancing their purchase intention (PI). This study exam..." @default.
• W2935768386 created "2019-04-25" @default.
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• W2935768386 date "2019-04-19" @default.
• W2935768386 modified "2023-10-14" @default.
• W2935768386 title "The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility" @default.
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• W2935768386 doi "https://doi.org/10.1080/13527266.2019.1604561" @default.
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