Matches in SemOpenAlex for { <https://semopenalex.org/work/W2936306522> ?p ?o ?g. }
Showing items 1 to 78 of
78
with 100 items per page.
- W2936306522 abstract "Foreword (Kevin Lane Keller) Introduction: The Why, How, and So of Consumers' Relationships with Their Brands (Marc Fetscherin, Michael Breazeale, Susan Fournier) Part I: The What of Brand Relationships: Exploring Brand Relationship Varieties and Type 1. When is our Connection to Brands like our Connection to People?: Differentiating between Consumer-Brand Relationships and Interpersonal Relationships (Vanitha Swaminathan and Sara Loughran Dommer) 2. Exploring Relationship Analogues in the Brand Space (Felicia Miller, Susan Fournier and Chris Allen) 3. Motivations for the Brand Avoidance Relationship (Allyn White, Michael Breazeale and Cynthia Webster) 4. Brand Flings: When Great Brand Relationships Are Not Made to Last (Claudio Alvarez and Susan Fournier) 5. Examining Childhood Consumption Relationships (Paul M. Connell and Hope Jensen Schau) 6. Mental Accounting in Consumer-Brand Relationships (Pankaj Aggarwal and Maggie Wenjing Liu) Part II: Understanding Consumer-Brand Relationship Bonds: Brand Love and Other Strength Indicators 7. Love Actually?: Measuring and Exploring Consumers' Brand Love (Daniel Heinrich, Carmen-Maria Albrecht and Hans H. Bauer) 8. Brand Love: investigating two alternative love relationships (Marc Fetscherin and Mary Conway Dato-On) 9. Conceptualizing and Measuring Brand Relationship Quality (Manfred Bruhn, Falko Eichen, Karsten Hadwich and Sven Tuzovic) 10. Brand Forgiveness: How Close Brand Relationships Influence Forgiveness (Leigh Anne Novak Donovan, Deborah J. MacInnis, Joseph R. Priester and C. Whan Park) 11. Relationships Are Complicated: On Construct Validity when Consumer-Brand Relationships are Systems (Aaron Ahuvia) Part III: How Goals and Identity Drive Consumers' Relationships with their Brands 12. This Store Just Gets Me!: Customer Chemistry and its Role in Identity Construction (Michael Breazeale and Nicole Ponder) 13. The Transfer and Limitations of the Relationship Metaphor in Identity-Relevant Consumption Situations (Hazel Huang) 14. Teenagers' Purposive Brand Relationships: From Social Filters to Shoulders to Lean On (Samil A. Aledin) 15. Brands Can Be like Friends: Goals and Interpersonal Motives Influence Attitudes toward Preferred Brands (Christopher Long, Philip Gable, Courtney Boerstler and Christina Albee) Part IV: Managerial Applications of Consumer-Brand Relationship Ideas 16. Firing Your Best Customers: How smart firms destroy relationships using CRM (Jill Avery and Susan Fournier) 17. On the Complexity of Managing Brand in a Social Media World (Thomas Leigh and Scott Thompson) 18. Corporate Identity and its Reflective Effect in Developing Brand Relationships (Jean Suvjatis and Leslie de Chernatony) 19. Brand Humanity: Transforming the Business of Building Brands (Stephen Springfield and Padmini Sharma) Final Musings and Mediations: Where Do We Go from Here? (Michael Breazeale and Susan Fournier)" @default.
- W2936306522 created "2019-04-25" @default.
- W2936306522 creator A5012070584 @default.
- W2936306522 creator A5031531456 @default.
- W2936306522 creator A5089889796 @default.
- W2936306522 date "2017-01-01" @default.
- W2936306522 modified "2023-09-26" @default.
- W2936306522 title "Consumer-Brand Relationships: Theory And Practice" @default.
- W2936306522 cites W2175764802 @default.
- W2936306522 hasPublicationYear "2017" @default.
- W2936306522 type Work @default.
- W2936306522 sameAs 2936306522 @default.
- W2936306522 citedByCount "14" @default.
- W2936306522 countsByYear W29363065222012 @default.
- W2936306522 countsByYear W29363065222014 @default.
- W2936306522 countsByYear W29363065222015 @default.
- W2936306522 countsByYear W29363065222016 @default.
- W2936306522 countsByYear W29363065222017 @default.
- W2936306522 countsByYear W29363065222018 @default.
- W2936306522 countsByYear W29363065222020 @default.
- W2936306522 countsByYear W29363065222021 @default.
- W2936306522 crossrefType "book" @default.
- W2936306522 hasAuthorship W2936306522A5012070584 @default.
- W2936306522 hasAuthorship W2936306522A5031531456 @default.
- W2936306522 hasAuthorship W2936306522A5089889796 @default.
- W2936306522 hasConcept C112698675 @default.
- W2936306522 hasConcept C144024400 @default.
- W2936306522 hasConcept C144133560 @default.
- W2936306522 hasConcept C15744967 @default.
- W2936306522 hasConcept C17744445 @default.
- W2936306522 hasConcept C18903297 @default.
- W2936306522 hasConcept C199539241 @default.
- W2936306522 hasConcept C2777496998 @default.
- W2936306522 hasConcept C2778731027 @default.
- W2936306522 hasConcept C2781078094 @default.
- W2936306522 hasConcept C57375061 @default.
- W2936306522 hasConcept C77805123 @default.
- W2936306522 hasConcept C86803240 @default.
- W2936306522 hasConceptScore W2936306522C112698675 @default.
- W2936306522 hasConceptScore W2936306522C144024400 @default.
- W2936306522 hasConceptScore W2936306522C144133560 @default.
- W2936306522 hasConceptScore W2936306522C15744967 @default.
- W2936306522 hasConceptScore W2936306522C17744445 @default.
- W2936306522 hasConceptScore W2936306522C18903297 @default.
- W2936306522 hasConceptScore W2936306522C199539241 @default.
- W2936306522 hasConceptScore W2936306522C2777496998 @default.
- W2936306522 hasConceptScore W2936306522C2778731027 @default.
- W2936306522 hasConceptScore W2936306522C2781078094 @default.
- W2936306522 hasConceptScore W2936306522C57375061 @default.
- W2936306522 hasConceptScore W2936306522C77805123 @default.
- W2936306522 hasConceptScore W2936306522C86803240 @default.
- W2936306522 hasLocation W29363065221 @default.
- W2936306522 hasOpenAccess W2936306522 @default.
- W2936306522 hasPrimaryLocation W29363065221 @default.
- W2936306522 hasRelatedWork W1970380220 @default.
- W2936306522 hasRelatedWork W2003955127 @default.
- W2936306522 hasRelatedWork W2015041537 @default.
- W2936306522 hasRelatedWork W2026149024 @default.
- W2936306522 hasRelatedWork W2054347393 @default.
- W2936306522 hasRelatedWork W2076389556 @default.
- W2936306522 hasRelatedWork W2084922063 @default.
- W2936306522 hasRelatedWork W2115612291 @default.
- W2936306522 hasRelatedWork W2130653301 @default.
- W2936306522 hasRelatedWork W2131808999 @default.
- W2936306522 hasRelatedWork W2136216933 @default.
- W2936306522 hasRelatedWork W2137247419 @default.
- W2936306522 hasRelatedWork W2143892618 @default.
- W2936306522 hasRelatedWork W2158476549 @default.
- W2936306522 hasRelatedWork W2162135496 @default.
- W2936306522 hasRelatedWork W2175764802 @default.
- W2936306522 hasRelatedWork W2266639535 @default.
- W2936306522 hasRelatedWork W2418346052 @default.
- W2936306522 hasRelatedWork W3121590070 @default.
- W2936306522 hasRelatedWork W3124394317 @default.
- W2936306522 isParatext "false" @default.
- W2936306522 isRetracted "false" @default.
- W2936306522 magId "2936306522" @default.
- W2936306522 workType "book" @default.