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- W2936409835 abstract "The debate on diffusion in social networks has traditionally focused on the structure of the network to understand the efficiency of a network in terms of diffusion. Recently, the role of social reinforcement has been added to the debate, as it has been proposed that simple contagions diffuse better in random networks and complex contagions diffuse better in regular networks. In this paper, we show that individual preferences cannot be overlooked: complex contagions diffuse better in regular networks only if the large majority of the population is biased against adoption." @default.
- W2936409835 created "2019-04-25" @default.
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- W2936409835 date "2018-01-01" @default.
- W2936409835 modified "2023-09-27" @default.
- W2936409835 title "Diffusion with social reinforcement: The role of individual preferences" @default.
- W2936409835 hasPublicationYear "2018" @default.
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