Matches in SemOpenAlex for { <https://semopenalex.org/work/W2937014908> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W2937014908 endingPage "42" @default.
- W2937014908 startingPage "29" @default.
- W2937014908 abstract "Web ad effect evaluation is a challenging problem in web marketing research. Although the analysis of web ad effectiveness has achieved excellent results, there are still some deficiencies. First, there is a lack of an in‐depth study of the relevance between advertisements and web content. Second, there is not a thorough analysis of the impacts of users and advertising features on user browsing behaviors. And last, the evaluation index of the web advertisement effect is not adequate. Given the above problems, we conducted our work by studying the observer's behavioral pattern based on multimodal features. First, we analyze the correlation between ads and links with different searching results and further assess the influence of relevance on the observer's attention to web ads using eye‐movement features. Then we investigate the user's behavioral sequence and propose the directional frequent‐browsing pattern algorithm for mining the user's most commonly used browsing patterns. Finally, we offer the novel use of “memory” as a new measure of advertising effectiveness and further build an advertising memory model with integrated multimodal features for predicting the efficacy of web ads. A large number of experiments have proved the superiority of our method." @default.
- W2937014908 created "2019-04-25" @default.
- W2937014908 creator A5032233951 @default.
- W2937014908 creator A5051578140 @default.
- W2937014908 creator A5072449568 @default.
- W2937014908 creator A5075634203 @default.
- W2937014908 date "2019-04-12" @default.
- W2937014908 modified "2023-10-16" @default.
- W2937014908 title "Memory model for web ad effect based on multimodal features" @default.
- W2937014908 cites W1950740056 @default.
- W2937014908 cites W1982204215 @default.
- W2937014908 cites W2056044004 @default.
- W2937014908 cites W2093163898 @default.
- W2937014908 cites W2100495367 @default.
- W2937014908 cites W2103666701 @default.
- W2937014908 cites W2128272608 @default.
- W2937014908 cites W2133589685 @default.
- W2937014908 cites W2135957164 @default.
- W2937014908 cites W2138208375 @default.
- W2937014908 cites W2155851103 @default.
- W2937014908 cites W2165698076 @default.
- W2937014908 cites W2255110919 @default.
- W2937014908 cites W2789456849 @default.
- W2937014908 cites W2919115771 @default.
- W2937014908 cites W2998574808 @default.
- W2937014908 doi "https://doi.org/10.1002/asi.24214" @default.
- W2937014908 hasPublicationYear "2019" @default.
- W2937014908 type Work @default.
- W2937014908 sameAs 2937014908 @default.
- W2937014908 citedByCount "0" @default.
- W2937014908 crossrefType "journal-article" @default.
- W2937014908 hasAuthorship W2937014908A5032233951 @default.
- W2937014908 hasAuthorship W2937014908A5051578140 @default.
- W2937014908 hasAuthorship W2937014908A5072449568 @default.
- W2937014908 hasAuthorship W2937014908A5075634203 @default.
- W2937014908 hasConcept C110875604 @default.
- W2937014908 hasConcept C130436687 @default.
- W2937014908 hasConcept C136764020 @default.
- W2937014908 hasConcept C158154518 @default.
- W2937014908 hasConcept C17744445 @default.
- W2937014908 hasConcept C197046077 @default.
- W2937014908 hasConcept C199539241 @default.
- W2937014908 hasConcept C21959979 @default.
- W2937014908 hasConcept C23123220 @default.
- W2937014908 hasConcept C41008148 @default.
- W2937014908 hasConcept C512338625 @default.
- W2937014908 hasConcept C516187249 @default.
- W2937014908 hasConcept C544335954 @default.
- W2937014908 hasConcept C61096286 @default.
- W2937014908 hasConceptScore W2937014908C110875604 @default.
- W2937014908 hasConceptScore W2937014908C130436687 @default.
- W2937014908 hasConceptScore W2937014908C136764020 @default.
- W2937014908 hasConceptScore W2937014908C158154518 @default.
- W2937014908 hasConceptScore W2937014908C17744445 @default.
- W2937014908 hasConceptScore W2937014908C197046077 @default.
- W2937014908 hasConceptScore W2937014908C199539241 @default.
- W2937014908 hasConceptScore W2937014908C21959979 @default.
- W2937014908 hasConceptScore W2937014908C23123220 @default.
- W2937014908 hasConceptScore W2937014908C41008148 @default.
- W2937014908 hasConceptScore W2937014908C512338625 @default.
- W2937014908 hasConceptScore W2937014908C516187249 @default.
- W2937014908 hasConceptScore W2937014908C544335954 @default.
- W2937014908 hasConceptScore W2937014908C61096286 @default.
- W2937014908 hasFunder F4320321001 @default.
- W2937014908 hasIssue "1" @default.
- W2937014908 hasLocation W29370149081 @default.
- W2937014908 hasOpenAccess W2937014908 @default.
- W2937014908 hasPrimaryLocation W29370149081 @default.
- W2937014908 hasRelatedWork W1523783981 @default.
- W2937014908 hasRelatedWork W2137912379 @default.
- W2937014908 hasRelatedWork W2622968908 @default.
- W2937014908 hasRelatedWork W2745111650 @default.
- W2937014908 hasRelatedWork W2954487097 @default.
- W2937014908 hasRelatedWork W30838716 @default.
- W2937014908 hasRelatedWork W4245952806 @default.
- W2937014908 hasRelatedWork W50595611 @default.
- W2937014908 hasRelatedWork W2182629206 @default.
- W2937014908 hasRelatedWork W2524454394 @default.
- W2937014908 hasVolume "71" @default.
- W2937014908 isParatext "false" @default.
- W2937014908 isRetracted "false" @default.
- W2937014908 magId "2937014908" @default.
- W2937014908 workType "article" @default.