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• W2937112579 endingPage "102277" @default.
• W2937112579 startingPage "102277" @default.
• W2937112579 abstract "Anecdotal evidence has shown that retail price promotions can help small and medium-sized retailers enhance their sales, and thus profits. However, most marketing managers usually stop a promotion after a certain duration. This study aims to explain why these retailers discontinue their price promotion. Our approach posits that overall contributions of a price promotion to the product profit progressively diminish with time. In this study, we present a theoretical framework to explain the relationship between duration and profit effects of price promotion and propose statistical models to empirically examine this framework using point-of-sale (POS) data. Our findings provide empirical support that the effect of price promotion on the product profit has a downward trend with elapsed time. The results are helpful for marketers to understand how price promotions dynamically influence product profit and when the promotion should be terminated." @default.
• W2937112579 created "2019-04-25" @default.
• W2937112579 creator A5010444377 @default.
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• W2937112579 date "2021-01-01" @default.
• W2937112579 modified "2023-10-16" @default.
• W2937112579 title "Duration of price promotion and product profit: An in-depth study based on point-of-sale data" @default.
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• W2937112579 doi "https://doi.org/10.1016/j.jretconser.2020.102277" @default.
• W2937112579 hasPublicationYear "2021" @default.
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