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- W2937222347 endingPage "14" @default.
- W2937222347 startingPage "1" @default.
- W2937222347 abstract "Although the demand for organic food is growing globally, the mainstream consumption of organic food is far less. The present study attempts to understand the underlying reasons for consumer resistance toward consuming organic food using the theoretical framework of innovation resistance theory (IRT). The study further examines the association between different consumer barriers and purchase decisions (purchase intentions, ethical consumption intentions, and choice behaviour) at different levels of buying involvement and environmental concerns. The collected data, consisting of 452 consumers, were analyzed by structural equation modeling approach. The results showed that value barrier shared a negative association with purchase intentions and ethical consumption intentions. Ethical consumption and purchase intention were found to have a direct influence on choice behaviour. Additionally, the relationship between ethical consumption intention and choice behaviour is mediated by purchase intention. However, no significant differences have emerged based on the level of buying involvement and environment concerns. The findings of the study provide insight into public policymakers, marketers, suppliers, and consumer associations by enhancing their current understanding of buying behaviour of the growing organic food community." @default.
- W2937222347 created "2019-04-25" @default.
- W2937222347 creator A5008359350 @default.
- W2937222347 creator A5071696297 @default.
- W2937222347 creator A5089571587 @default.
- W2937222347 date "2019-10-01" @default.
- W2937222347 modified "2023-10-14" @default.
- W2937222347 title "Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour" @default.
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