Matches in SemOpenAlex for { <https://semopenalex.org/work/W2938369531> ?p ?o ?g. }
- W2938369531 endingPage "741" @default.
- W2938369531 startingPage "716" @default.
- W2938369531 abstract "Social media offer brands new opportunities to interact with their customers. This paper focuses on consumer brand engagement (CBE) and its social facet in the context of brand-hosted social media. It highlights that CBE (consumer–brand interactions encompassing cognitive, affective and behavioural dimensions) and brand-based consumer–consumer interactions (social brand engagement (SBE)) lead to brand loyalty intentions. Brand customers were surveyed about their favourite brands on Facebook. Results indicate that self-brand connections and SBE are two drivers of CBE, and that CBE is the key element in inducing brand loyalty. In addition, configural analysis shows that high brand loyalty can be achieved through several combinations of social and CBE with various levels of cognitive, affective and behavioural engagement." @default.
- W2938369531 created "2019-04-25" @default.
- W2938369531 creator A5006114830 @default.
- W2938369531 creator A5081406986 @default.
- W2938369531 date "2019-04-12" @default.
- W2938369531 modified "2023-10-10" @default.
- W2938369531 title "Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?" @default.
- W2938369531 cites W1574363380 @default.
- W2938369531 cites W1601526904 @default.
- W2938369531 cites W1647952340 @default.
- W2938369531 cites W1694806198 @default.
- W2938369531 cites W1964086460 @default.
- W2938369531 cites W1965477836 @default.
- W2938369531 cites W1973844561 @default.
- W2938369531 cites W1974413141 @default.
- W2938369531 cites W1976748235 @default.
- W2938369531 cites W1988050849 @default.
- W2938369531 cites W1992026348 @default.
- W2938369531 cites W1992489767 @default.
- W2938369531 cites W1996775766 @default.
- W2938369531 cites W1997254581 @default.
- W2938369531 cites W2003955127 @default.
- W2938369531 cites W2013558815 @default.
- W2938369531 cites W2021856947 @default.
- W2938369531 cites W2022924823 @default.
- W2938369531 cites W2023071763 @default.
- W2938369531 cites W2029337986 @default.
- W2938369531 cites W2048340479 @default.
- W2938369531 cites W2054347393 @default.
- W2938369531 cites W2056149633 @default.
- W2938369531 cites W2056188449 @default.
- W2938369531 cites W2056289768 @default.
- W2938369531 cites W2059918681 @default.
- W2938369531 cites W2061289966 @default.
- W2938369531 cites W2068515472 @default.
- W2938369531 cites W2069688249 @default.
- W2938369531 cites W2071028072 @default.
- W2938369531 cites W2076389556 @default.
- W2938369531 cites W2085924081 @default.
- W2938369531 cites W2090521833 @default.
- W2938369531 cites W2091957194 @default.
- W2938369531 cites W2097357438 @default.
- W2938369531 cites W2098386901 @default.
- W2938369531 cites W2105773622 @default.
- W2938369531 cites W2108860923 @default.
- W2938369531 cites W2116305749 @default.
- W2938369531 cites W2120586626 @default.
- W2938369531 cites W2131305585 @default.
- W2938369531 cites W2132652356 @default.
- W2938369531 cites W2134809483 @default.
- W2938369531 cites W2139128015 @default.
- W2938369531 cites W2150605459 @default.
- W2938369531 cites W2150935468 @default.
- W2938369531 cites W2158517811 @default.
- W2938369531 cites W2161915934 @default.
- W2938369531 cites W2196295427 @default.
- W2938369531 cites W2196447821 @default.
- W2938369531 cites W2289589061 @default.
- W2938369531 cites W2306669861 @default.
- W2938369531 cites W2313848006 @default.
- W2938369531 cites W2329812002 @default.
- W2938369531 cites W2337199441 @default.
- W2938369531 cites W2339848168 @default.
- W2938369531 cites W2400457459 @default.
- W2938369531 cites W2412663200 @default.
- W2938369531 cites W2515375724 @default.
- W2938369531 cites W2516079741 @default.
- W2938369531 cites W2771487487 @default.
- W2938369531 cites W2781706328 @default.
- W2938369531 cites W3121703968 @default.
- W2938369531 cites W3122517124 @default.
- W2938369531 cites W3123407321 @default.
- W2938369531 cites W3124394317 @default.
- W2938369531 cites W3124507438 @default.
- W2938369531 cites W3125851473 @default.
- W2938369531 cites W4211068185 @default.
- W2938369531 cites W4233052733 @default.
- W2938369531 cites W4235678817 @default.
- W2938369531 cites W4243667233 @default.
- W2938369531 cites W4246417511 @default.
- W2938369531 cites W4376595666 @default.
- W2938369531 cites W928600134 @default.
- W2938369531 doi "https://doi.org/10.1080/0267257x.2019.1599990" @default.
- W2938369531 hasPublicationYear "2019" @default.
- W2938369531 type Work @default.
- W2938369531 sameAs 2938369531 @default.
- W2938369531 citedByCount "45" @default.
- W2938369531 countsByYear W29383695312019 @default.
- W2938369531 countsByYear W29383695312020 @default.
- W2938369531 countsByYear W29383695312021 @default.
- W2938369531 countsByYear W29383695312022 @default.
- W2938369531 countsByYear W29383695312023 @default.
- W2938369531 crossrefType "journal-article" @default.
- W2938369531 hasAuthorship W2938369531A5006114830 @default.
- W2938369531 hasAuthorship W2938369531A5081406986 @default.
- W2938369531 hasBestOaLocation W29383695314 @default.
- W2938369531 hasConcept C112698675 @default.
- W2938369531 hasConcept C144133560 @default.