Matches in SemOpenAlex for { <https://semopenalex.org/work/W2938704773> ?p ?o ?g. }
- W2938704773 endingPage "157" @default.
- W2938704773 startingPage "150" @default.
- W2938704773 abstract "Chatbots on social networking sites are a recent innovation in computer-mediated marketing communication. In this study, 245 Facebook users between 18 and 35 years of age (Mage = 25.97, SD = 4.92) were asked to order tickets for the movies through Cinebot, a Facebook chatbot specifically built for the study. Afterwards, they were asked to evaluate their experiences via an online survey. The first purpose of this article was to investigate whether and how perceived helpfulness and usefulness of a chatbot consulted on the Facebook Messenger platform affected perceived intrusiveness of chatbot-initiated advertising in a later stage. In a second analysis, the relation between perceived intrusiveness and patronage intentions (i.e. purchase and recommendation intention of the product) was investigated. In addition, the role of message acceptance as a mediator and perceived message relevance as a moderator in this latter model were explored. As, to the best of our knowledge, our study is the first to investigate chatbot advertising, our research findings may hold important managerial implications." @default.
- W2938704773 created "2019-04-25" @default.
- W2938704773 creator A5011662571 @default.
- W2938704773 creator A5034741131 @default.
- W2938704773 creator A5073467478 @default.
- W2938704773 date "2019-09-01" @default.
- W2938704773 modified "2023-10-15" @default.
- W2938704773 title "Chatbot advertising effectiveness: When does the message get through?" @default.
- W2938704773 cites W1553194690 @default.
- W2938704773 cites W1729409238 @default.
- W2938704773 cites W1791587663 @default.
- W2938704773 cites W1881833181 @default.
- W2938704773 cites W1964600062 @default.
- W2938704773 cites W1965477689 @default.
- W2938704773 cites W1968014109 @default.
- W2938704773 cites W1974033429 @default.
- W2938704773 cites W1974951419 @default.
- W2938704773 cites W1981462816 @default.
- W2938704773 cites W1986401249 @default.
- W2938704773 cites W1994056451 @default.
- W2938704773 cites W1994555027 @default.
- W2938704773 cites W2009443163 @default.
- W2938704773 cites W2012299124 @default.
- W2938704773 cites W2018307839 @default.
- W2938704773 cites W2023860446 @default.
- W2938704773 cites W2036933961 @default.
- W2938704773 cites W2037846525 @default.
- W2938704773 cites W2066587147 @default.
- W2938704773 cites W2072296808 @default.
- W2938704773 cites W2079084267 @default.
- W2938704773 cites W2080122613 @default.
- W2938704773 cites W2085821342 @default.
- W2938704773 cites W2088640816 @default.
- W2938704773 cites W2095840822 @default.
- W2938704773 cites W2106187262 @default.
- W2938704773 cites W2115217290 @default.
- W2938704773 cites W2138672357 @default.
- W2938704773 cites W2138805097 @default.
- W2938704773 cites W2156022826 @default.
- W2938704773 cites W2160709242 @default.
- W2938704773 cites W2166061228 @default.
- W2938704773 cites W2274963267 @default.
- W2938704773 cites W2403239785 @default.
- W2938704773 cites W2570619603 @default.
- W2938704773 cites W2729071778 @default.
- W2938704773 cites W2883650922 @default.
- W2938704773 cites W3124665944 @default.
- W2938704773 cites W3125189097 @default.
- W2938704773 cites W3125675149 @default.
- W2938704773 doi "https://doi.org/10.1016/j.chb.2019.04.009" @default.
- W2938704773 hasPublicationYear "2019" @default.
- W2938704773 type Work @default.
- W2938704773 sameAs 2938704773 @default.
- W2938704773 citedByCount "116" @default.
- W2938704773 countsByYear W29387047732019 @default.
- W2938704773 countsByYear W29387047732020 @default.
- W2938704773 countsByYear W29387047732021 @default.
- W2938704773 countsByYear W29387047732022 @default.
- W2938704773 countsByYear W29387047732023 @default.
- W2938704773 crossrefType "journal-article" @default.
- W2938704773 hasAuthorship W2938704773A5011662571 @default.
- W2938704773 hasAuthorship W2938704773A5034741131 @default.
- W2938704773 hasAuthorship W2938704773A5073467478 @default.
- W2938704773 hasBestOaLocation W29387047732 @default.
- W2938704773 hasConcept C108827166 @default.
- W2938704773 hasConcept C112698675 @default.
- W2938704773 hasConcept C136764020 @default.
- W2938704773 hasConcept C144133560 @default.
- W2938704773 hasConcept C15744967 @default.
- W2938704773 hasConcept C158154518 @default.
- W2938704773 hasConcept C17744445 @default.
- W2938704773 hasConcept C199539241 @default.
- W2938704773 hasConcept C2524010 @default.
- W2938704773 hasConcept C2779041454 @default.
- W2938704773 hasConcept C2781265381 @default.
- W2938704773 hasConcept C2781390367 @default.
- W2938704773 hasConcept C33923547 @default.
- W2938704773 hasConcept C41008148 @default.
- W2938704773 hasConcept C518677369 @default.
- W2938704773 hasConcept C77805123 @default.
- W2938704773 hasConcept C90673727 @default.
- W2938704773 hasConcept C93225998 @default.
- W2938704773 hasConceptScore W2938704773C108827166 @default.
- W2938704773 hasConceptScore W2938704773C112698675 @default.
- W2938704773 hasConceptScore W2938704773C136764020 @default.
- W2938704773 hasConceptScore W2938704773C144133560 @default.
- W2938704773 hasConceptScore W2938704773C15744967 @default.
- W2938704773 hasConceptScore W2938704773C158154518 @default.
- W2938704773 hasConceptScore W2938704773C17744445 @default.
- W2938704773 hasConceptScore W2938704773C199539241 @default.
- W2938704773 hasConceptScore W2938704773C2524010 @default.
- W2938704773 hasConceptScore W2938704773C2779041454 @default.
- W2938704773 hasConceptScore W2938704773C2781265381 @default.
- W2938704773 hasConceptScore W2938704773C2781390367 @default.
- W2938704773 hasConceptScore W2938704773C33923547 @default.
- W2938704773 hasConceptScore W2938704773C41008148 @default.
- W2938704773 hasConceptScore W2938704773C518677369 @default.
- W2938704773 hasConceptScore W2938704773C77805123 @default.