Matches in SemOpenAlex for { <https://semopenalex.org/work/W2939574563> ?p ?o ?g. }
Showing items 1 to 83 of
83
with 100 items per page.
- W2939574563 abstract "In an effort to define narrative ads clearly, this chapter distinguishes newly developed, innovative forms of narrative-based promotion from traditional narrative ads. In addition to comparing narrative and analytical processing of advertisements, it identifies four factors that encourage a narrative mode of processing: sources, specific advertising executions, individual differences, and contexts. Next, this chapter addresses several important functions of narrative-based promotion for both advertisers and consumers. Finally, it explains how people understand narrative ads and illustrates how narrative processing works by specifying two unique cognitive processes, mental simulation and being transported, and the accompanying affective responses. These cognitive and affective processes have key functions in terms of enhancing advertising persuasion. The chapter ends with a summary of implications for practitioners." @default.
- W2939574563 created "2019-04-25" @default.
- W2939574563 creator A5043606287 @default.
- W2939574563 date "2012-04-23" @default.
- W2939574563 modified "2023-09-24" @default.
- W2939574563 title "Narrative Advertisements and Narrative Processing" @default.
- W2939574563 cites W2068516786 @default.
- W2939574563 cites W2418025393 @default.
- W2939574563 doi "https://doi.org/10.4324/9780203149546-27" @default.
- W2939574563 hasPublicationYear "2012" @default.
- W2939574563 type Work @default.
- W2939574563 sameAs 2939574563 @default.
- W2939574563 citedByCount "1" @default.
- W2939574563 countsByYear W29395745632014 @default.
- W2939574563 crossrefType "book-chapter" @default.
- W2939574563 hasAuthorship W2939574563A5043606287 @default.
- W2939574563 hasConcept C112698675 @default.
- W2939574563 hasConcept C117893075 @default.
- W2939574563 hasConcept C124952713 @default.
- W2939574563 hasConcept C12772571 @default.
- W2939574563 hasConcept C142362112 @default.
- W2939574563 hasConcept C144133560 @default.
- W2939574563 hasConcept C15744967 @default.
- W2939574563 hasConcept C169760540 @default.
- W2939574563 hasConcept C169900460 @default.
- W2939574563 hasConcept C17744445 @default.
- W2939574563 hasConcept C199033989 @default.
- W2939574563 hasConcept C199539241 @default.
- W2939574563 hasConcept C2781310500 @default.
- W2939574563 hasConcept C41008148 @default.
- W2939574563 hasConcept C63985673 @default.
- W2939574563 hasConcept C74279204 @default.
- W2939574563 hasConcept C77805123 @default.
- W2939574563 hasConcept C78015137 @default.
- W2939574563 hasConcept C94625758 @default.
- W2939574563 hasConcept C98147612 @default.
- W2939574563 hasConceptScore W2939574563C112698675 @default.
- W2939574563 hasConceptScore W2939574563C117893075 @default.
- W2939574563 hasConceptScore W2939574563C124952713 @default.
- W2939574563 hasConceptScore W2939574563C12772571 @default.
- W2939574563 hasConceptScore W2939574563C142362112 @default.
- W2939574563 hasConceptScore W2939574563C144133560 @default.
- W2939574563 hasConceptScore W2939574563C15744967 @default.
- W2939574563 hasConceptScore W2939574563C169760540 @default.
- W2939574563 hasConceptScore W2939574563C169900460 @default.
- W2939574563 hasConceptScore W2939574563C17744445 @default.
- W2939574563 hasConceptScore W2939574563C199033989 @default.
- W2939574563 hasConceptScore W2939574563C199539241 @default.
- W2939574563 hasConceptScore W2939574563C2781310500 @default.
- W2939574563 hasConceptScore W2939574563C41008148 @default.
- W2939574563 hasConceptScore W2939574563C63985673 @default.
- W2939574563 hasConceptScore W2939574563C74279204 @default.
- W2939574563 hasConceptScore W2939574563C77805123 @default.
- W2939574563 hasConceptScore W2939574563C78015137 @default.
- W2939574563 hasConceptScore W2939574563C94625758 @default.
- W2939574563 hasConceptScore W2939574563C98147612 @default.
- W2939574563 hasLocation W29395745631 @default.
- W2939574563 hasOpenAccess W2939574563 @default.
- W2939574563 hasPrimaryLocation W29395745631 @default.
- W2939574563 hasRelatedWork W1574381996 @default.
- W2939574563 hasRelatedWork W2021956842 @default.
- W2939574563 hasRelatedWork W2132273283 @default.
- W2939574563 hasRelatedWork W2152782196 @default.
- W2939574563 hasRelatedWork W2352977479 @default.
- W2939574563 hasRelatedWork W2356363618 @default.
- W2939574563 hasRelatedWork W2368945478 @default.
- W2939574563 hasRelatedWork W2386383560 @default.
- W2939574563 hasRelatedWork W2466044282 @default.
- W2939574563 hasRelatedWork W2906731250 @default.
- W2939574563 hasRelatedWork W2913943846 @default.
- W2939574563 hasRelatedWork W2939593811 @default.
- W2939574563 hasRelatedWork W3000597488 @default.
- W2939574563 hasRelatedWork W3088738028 @default.
- W2939574563 hasRelatedWork W3112260841 @default.
- W2939574563 hasRelatedWork W3118144887 @default.
- W2939574563 hasRelatedWork W3148872005 @default.
- W2939574563 hasRelatedWork W3184739682 @default.
- W2939574563 hasRelatedWork W3191675293 @default.
- W2939574563 hasRelatedWork W3200119586 @default.
- W2939574563 isParatext "false" @default.
- W2939574563 isRetracted "false" @default.
- W2939574563 magId "2939574563" @default.
- W2939574563 workType "book-chapter" @default.