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- W2940416500 abstract "Abstract A choice experiment was conducted concurrently with eye-tracking technology to examine consumer preferences for local and organic produce, notably effects of logo- versus text-labeling formats. We find consumers prefer local to nonlocal, but some consumers will pay a higher premium for logo-labeled produce compared with text-labeled produce. Additionally, we find evidence that a local logo tends to attract attention quicker and hold attention longer compared with a text label. The organic text label was preferred by some consumers compared with the USDA certified organic logo, even with though consumers looked at the logo longer and more often." @default.
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- W2940416500 date "2019-04-08" @default.
- W2940416500 modified "2023-10-12" @default.
- W2940416500 title "Local and Organic Preference: Logo versus Text" @default.
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- W2940416500 doi "https://doi.org/10.1017/aae.2019.4" @default.
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